A recent article listed the biggest reasons that advisors cite for why they have implemented newsletter marketing campaigns via email. Lets take a look at several of the key points:
Many email marketing platforms offer free trials and inexpensive options but will vary on the amount of emails an advisor sends as well as the total number the number of contacts. There are many to choose from so it is always recommended to try several until you find the right one for your strategy. Here are 15 free platforms to choose from:
- HubSpot CRM
- Wix ShoutOut
- Zoho Campaigns
- Elastic Email
- Mad Mimi
Keep in mind that free options will have a set of limitations and lack of customer support in comparison to the paid plans.
The ability to generate and send out automated campaigns makes life a lot easier. However, while all platforms offer free(and paid) templates, matching up personal content to a desired template can take time. This is why at Larkspur-Rixtrema we offer free template and content generation to our clients. You can read more about it here: New Complimentary Newsletter Templates for 401kFiduciaryOptimizer Clients
It is often impossible to stay in touch with every client and prospect on a day to day or weekly basis. Newsletters provide a consistent stream of information and reminders that that let an advisor reach and maintain a broader audience with just a few clicks. If you still have doubts about how much value keep in mind this important research:
Nearly 3 in every 5 Americans would try a new brand or company for a better customer service experience. As much as 54% of millennials, 50% of Gen Xers and 52% of baby boomers said they stopped doing business with a company, because of poor customer service. The most efficient and effective way to outreach customers is email. (source)
Every email and campaign that is sent out is quickly monitored by the newsletter platform similar to the chart below:
Such platforms also allow you to create reports and consistently keep track of the prospects you are interested in your content. This is why it makes it easy to monitor and measure for ROI and effectiveness.