RiXtrema Responds to Riskalyze: Conclusive Proof
More on Riskalyze interest rate stress tests & ‘wildly inaccurate’ predictions? Yesterday, Riskalyze published some attacks on methodologies of their competitors, specifically RiXtrema and Hidden Levers. The day of...Read More
Urgency is no Gimmick-Use it
Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn’t have to be that way.
Land More Clients With a Killer Landing Page
I will let you in on a little secret: our landing page is not a work of original genius. We took inspiration from, of all places, a cosmetics company and a site about diabetes. So, when designing your landing page, keep it simple, look around and see what works. No need to reinvent the wheel.
Three Reasons Email Campaigns Are Not Enough
You need to get used to this idea and start creating lead magnets. This is a, usually free, piece of content that will ideally provide some value for prospects. Lead magnets help to build trust, identify someone’s pain, and thus make them more likely to book that free consultation.
Why Nobody’s Booking Your Free Consultation-Yet
People don’t trust you. That's the bad news. Even if they read your emails, click through to your site, use the interactive widgets, it doesn’t matter. The simple fact of the matter is that people don’t trust you enough to book a free consultation...
9 Subject Lines That get Clicks
Subject lines might be short, but there is actually a variety of them you can use, tactically, to increase open rates. Here are 10 of the best.