Recession Deja Vu: Mortgagephobia
Why do we care about Housing? What goes up must come down? Look at Where We Are No equity in a college degree Why do we care about Housing? Property...Read More
Thursday, March 19, 2026
Blog 4 Columns – Masonry
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How Retirement Advisors Can Easily Send Marketing Letters to Prospects
Advanced Search for Prospects Select a Plan Send Template Letters Track Your Email Activity Client Struggles: Many clients ask us about the best ways to prospect underperforming 401(k) plan sponsors....Read More
Easy Advisor Marketing with Customized, Trackable Marketing Letters
As a finance professional, I deal every day with advisors who have big ideas about business growth. These ideas are the essence of success and it can be defined by...Read More
Case Study:Options Can Help To Diversify Risk
THE PROBLEM: Volatility is a threat to portfolio gains Investors feel comfortable when markets behave rationally and their portfolios trend upward with expected fluctuations along the way. However, the investment...Read More
Technology So Good – You Can Taste It (if you cook it right)
Beyond Meat is the first publicly traded meat replacement company with one of the most successful large IPOs of 2019. Yon Perullo, CFA, FRM and Daniel Satchkov, CFA discuss the...Read More
Reserve plan sponsors for your marketing with Plan of the Week
RiXtrema’s Plan of the Week email allows you to reserve plan sponsors for 6 months and keep those sponsors from being distributed to other users. It is one more way...Read More
Case Study: Here’s why your Risk Tolerance Questionnaire is failing you
Risk Tolerance is just half the picture Now is the time to reflect A questionnaire without Risk Capacity is a blunt tool! Risk Capacity + Risk Tolerance = Risk Profile...Read More
Great Recession Deja Vu?: What to say to ignore the peanut gallery
What do you tell fearful clients when they call to suddenly change their investment strategy because of the trending bearish media soundbite? Maybe it is easy to dismiss when the source is...Read More
Capture Your Client’s Risk Profile with the PCT Questionnaire
Sending a Risk Questionnaire First, Risk Tolerance Expanding the Picture with Risk Capacity So the Investor Completed the Questionnaire, Now What? Key Takeaways At Larkspur-Rixtrema, we know how important...Read More
Podcast: A Blockchain is Not a Blockchain: Decentralized and Permissioned Blockchains
When it comes to social impact of cryptocurrencies and blockchain, there are two schools of thought. One says that a blockchain is a great tool of decentralization and disruption in...Read More
Are You Capitalizing On Growing ESG-investing Popularity
What is ESG? Trendy, but Who Cares? Advisors are Missing the ESG Market. How Do Advisors Attract ESG Clients? We all can become complacent in our work at times....Read More
Case Study: How to take Prospecting to a New Level with Larkspur Executive’s Custom Trackable Marketing Letters (CTML)
Here at Larkspur-RiXtrema, we understand retirement plan advisors. Over 10K plan advisors use our software, which is about a quarter of all plan advisors in the country. We understand how...Read More