How to Identify Client Pain and Turn it into Gains
There is a famous saying in economics, loss looms larger than gains, it is the idea that the pain of losing financially outweighs any pleasure derived from gains.You need to keep this in mind when structuring emails and producing content. Identifying what troubles your clients is crucial for communication and sales conversion.
Top 5 Ways NOT to do Email Marketing
Effective email marketing can do wonders for your business, but you need to master the art. Here are five ways not to do it
Why Email Marketing is STILL King
You can spend $10-15K on a fancy website, maybe a grand on SEO with little to no results; and yet your competitor, armed only with an email subscriber list, of 1000 people, could be leaving you for dust.
Get a Year’s Worth of Content With One Email
When it comes to email marketing, always keep it simple.For example, here is your first email: "Hello,Two quick questionsWhat are we doing right? How can we improve?Thanks.Daniel"
How to Get Started in Marketing During Troubled Times
For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.
New President is in, what’s in store for the SEC and Reg BI?
Ever since the SEC first announced its Regulation Best Interest, many in the financial services industry have been doubtful about its longevity. We saw the DOL rule come and go, and this has really made it seem like new regulation might not last long
How to Get More Open Rates for Your Email Campaigns – A Case Study
If you are using email marketing correctly in 2021 then you will find that your efforts and financial investments will pay off big time.
RiXtrema Investing Counterpoint
RiXtrema Investing Counterpoint brings you the Best of 2020! Yes, we are heading straight into 2021. But we wanted to take one last look at 2020 by brining you the most popular articles our team wrote throughout the year. Inside you will find best marketing strategies and tactics, observations about financial markets and technology. The...Read More
Remain Prudent Amid the Outbreak
COVID-19 has disrupted everyone's lives and business and led to a lot of market volatility. Moreover, it has raised many questions about how to respond in a crisis; in particular how plan participants remain confident about their plan.
4 Key Steps for Financial Advisors
Having to manage several retirement plans at once is a challenging task at the best of times. Add to that 2020, a year that saw a pandemic threaten retirement plans nationwide, and the task becomes that much more difficult.