Why 401k Advisors need to embrace digital communication to appeal to clients
A recent article in the 401kspecialistmag focused on the importance of modern day methods of communication which need to be integrated into every financial advisor’s strategy. The article goes on to support the argument with valid research points: 73% of advisors would still prefer to meet in person There is nothing wrong with a live person to person meeting, but it is important to understand that many people often choose an online method as the more preferable choice for everyday interactions. This is especially true for the younger generation and millennials (See also: Smart strategies for advisors to attract millennials as clients). Every advisor must realize and embrace this (if one...Read More




