Why a Well-Constructed “Elevator Speech” Is More Important Than You Think
With the start of the summer, many advisors are looking for ways to jump start their business for the second half of the year. The easiest way to end the year on a high note is to start getting creative. It is very important not to sound the same: “ I specialize in helping you prepare for a secure retirement.” “ I help you increase the value of your portfolio while protecting against downside risk.” The problem is…who DOESN’T try to help people prepare for retirement? Who DOESN’T try to avoid downside risk? Some people get a little more specific than this, but even then, it’s usually bland and uninteresting. ...Read More



