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How 401k Advisors can Prospect for Potential Business in Less Time with Plan Screener

401kFiduciaryOptimizer is equipped with the Plan Screener, which is a powerful search engine that allows users to screen for any plans filed by the DOL through Forms 5500 that contain Schedules of Assets. The Plan Screener provides users with searching flexibility by giving the ability to use different search fields, such as Plan Name or Sponsor Name, State or City, ZIP code, EIN/PN numbers, Retirement Plan Red Flags, etc. Such flexibility is useful in achieving different goals. Users can easily find specific plans using a Plan Name or Sponsor Name, or typing in EIN/PN numbers. The ability to quickly discover any plan in any specific area gives users an opportunity to...
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The One Reason Stress Testing is Vital to Financial Advisors

Stress testing is widely used by institutional investors. However, with recent advances in computing power this tool has become accessible to advisors as well. Stress testing allows the user to specify different scenarios and to measure how they will impact the portfolio return. It is a perfect tool for financial advisors to educate their clients about risk and improve portfolio construction decision making. The main reason stress testing is useful to advisors is that it is not a rear view mirror tool – it is a forward looking tool. For example, stress testing can show what is likely to happen to the portfolio when rates rise, something we haven’t seen...
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Clear steps advisors can take to turn challenges into opportunities

Source: wealthmanagement.com Every advisory business experiences growing pains. But with margins tightening and competition for top talent at a premium, many advisors are enduring the squeeze and delaying critical choices about how to push their business growth to the next level. As a result, these advisors are finding themselves over-servicing current clients, chasing unqualified leads and managing nearly every aspect of business operations. It’s unsustainable, and eventually something has got to give. The challenges that plague nearly every advisor at some point along their path to growth fall into four distinct categories. Fortunately, there are clear steps advisors can take to turn these obstacles into opportunities. Read the full article here. 

Build Familiarity With Your Prospects

The key to building familiarity and establishing yourself as an expert is to keep your name in front of the prospect. There are several ways you can do this. One way is to contact your local newspaper and offer to be a resource for the person who writes the financial column.

How to Start (or start over) with Social Media Marketing as a Financial Advisor

Financial advisory clients are increasingly turning to social media to streamline, and even help manage, their investment portfolios. This leaves many advisors out in the cold if they have not jumped on the social media marketing bandwagon. So where does one start (or in some cases start over)and what should be your first steps? Here are some short suggestions, which should be the basis and starting point to a successful marketing campaign on social media. A marketing plan with a clear goal Just like the rest of your marketing strategy, promotion on social media requires a clear-cut plan and a purpose. Preliminary research is a vital part and it is...
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