Despite the fact that Mark Twain claimed reports of his death were greatly exaggerated, he did eventually pass, alas. In 2003, a similar pronouncement was made regarding the demise of email marketing.
n the United States, defined contribution (DC) plans are facing unprecedented problems.According to Groom Law Group, the number of litigations under the Employee Retirement Income Security Act of 1974 (ERISA) reached a new high in 2020, with more than 200 new class action claims filed, and an increase of 80% in 2019.
Sending out your first marketing emails is important, but it's often not enough in itself. Releasing a campaign is one thing, but you also need to keep track of how many emails were read and when.
To answer this question we can create a hypothetical scenario where a prospect/client is about to change their employment which is, actually a very real scenario for all of us during our employment years.