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Here's how you can take the Offensive while Competitors Hunker Down

Take the offensive during this financial downturn Plan Sponsors are under pressure from Participants Make your marketing seamless and automatic Set it and forget it Take the offensive during this financial downturn Now is not the time for financial advisors to sit on their heels and reverse marketing strategies. 401(k) participant employees are more focused on work during boom times. But, when the market turns South, they contact plan sponsors for an explanation. That is when plan sponsors look to new advisors. The initial S&P 500 declines associated with the Coronavirus Pandemic hurt 401(k)s. Badly. The crisis seemed to catch most long-term investors off-guard, and, now, retirement investors are shedding...

The CARES Act and What It Means For Plan Participants

Alexandr Starodubtsev

07 Apr 2020

The CARES Act and What It Means For Plan Participants

President Donald Trump signed the $2.3 trillion coronavirus stimulus legislation on Friday, 3/27/20, a.k.a. The “Coronavirus Aid, Relief and Economic Security” Act (CARES). The Act represents government spending equal to 52% of the $4.447 trillion in 2019 actual government outlays. This stimulus package will be a massive help for many Americans who lost their jobs because of the pandemic. Figure 1 shows that unemployment claims are at an unprecedented level. During the last week of March 2020 for the United States, with 3.3 million people filing help. So, this package will be a life vest for so many who need to persevere through this crisis. The stimulus will be...

Yon Perullo Colin Ward

06 Apr 2020

How Funnelling Can Help Financial Advisors find Prospects

Jean Palmer-Maloney is the Co-founder of ABEM Digital Creations, a marketing consultancy company that helps businesses by connecting their internet appearances into a profit-making presence. Jean gave us a crash course on how financial advisors can harness funneling and internet marketing to generate new business leads. Part of ABEM’s profits goes to supporting the Stardust-Startup Factory, Jean’s non-profit that provides small grant seed funding to sustainability entrepreneurs. Learn more about Jean Palmer-Maloney’s ABEM Digital Creations at their website: https://abemdigitalcreations.com/ Stardust Startup Factory: https://starduststartupfactory.org/ Check out our other podcasts on the importance of content marketing and how Larkspur Executive can help you streamline your marketing to convert prospects into clients....

What will the March Unemployment Rate Show

Yon Perullo

03 Apr 2020

What Will The March Unemployment Rate Show

As every market watcher or person stuck at home watching cable news is now aware, Initial Jobless Claims came in at a staggering 6.6m new claims. With the revision to last week’s numbers, there have been almost 10 million new claims in the last two weeks. Unprecedented is an understatement. According to economists’ estimates compiled by Bloomberg, the expectation was for, on average, 3.77m claims, or about a 10% increase from the week prior. The actual number was a 100% increase and almost 10x the previous record (the one set in 1982, not the record set last week). So, what are these economists expecting to see tomorrow when the March...

Larkspur Executive converts Prospects to Clients

Alexandr Starodubtsev

01 Apr 2020

Larkspur Executive converts Prospects to Clients

Larkspur Executive provides powerful retirement plan analytics along with a relentless marketing process that can be used to win the business of plan sponsors. It allows advisors to analyze retirement plans and send and prepare illuminating reports for plan sponsors. The program just got better at the end of last year. Larkspur Executive now offers a new marketing feature to streamline your prospecting to plan sponsors, Customized Trackable Marketing Letters (CTML). 401k Plan sponsors are often not aware of the weaknesses in their portfolio. Legal wars constantly wage between plan sponsors and participants who find their plans to be inefficient. So, as I touched on in my last article...