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Easy Advisor Marketing with Customized, Trackable Marketing Letters

As a finance professional, I deal every day with advisors who have big ideas about business growth. These ideas are the essence of success and it can be defined by how well the business is growing. Here at RiXtrema, we spend countless hours thinking about different marketing strategies to ensure that our business continues to prosper. The same principle of success is a universal and advisory business is no different. As a member of the Client Success team, I hear a lot from our clients and prospects ask the same question about how can we help them to grow their business. RiXtrema’s philosophy is that our unique tools should not...
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Case Study:Options Can Help To Diversify Risk

THE PROBLEM: Volatility is a threat to portfolio gains Investors feel comfortable when markets behave rationally and their portfolios trend upward with expected fluctuations along the way. However, the investment landscape changes dramatically as the economy starts to sputter and market volatility creates chaos and instability. Investment experience reminds us that most investors are not ready for turbulent times and as a result the portfolio losses are huge. For example, during 2008 there was almost $8 trillion of losses in household stock market wealth. Navigating financial markets during such an uncertain time requires skills, knowledge, and experience. Most household investors depend on their advisors for professional advice. This advice should...
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Reserve plan sponsors for your marketing with Plan of the Week

RiXtrema’s Plan of the Week email allows you to reserve plan sponsors for 6 months and keep those sponsors from being distributed to other users. It is one more way we try to keep marketing options open for all our users. Just click on the blue button to reserve the plan. (Figure 1). The Plan of the Week emails are based on each user’s searching habits and are hand-picked to be ripe for your marketing. The email also gives you a competitive advantage by outlining the plan ratings, risk factors, and red flags. You can review performance metrics or simply scroll to the bottom of the email and click on...
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Case Study: Here’s why your Risk Tolerance Questionnaire is failing you

Risk Tolerance is just half the picture Now is the time to reflect A questionnaire without Risk Capacity is a blunt tool! Risk Capacity + Risk Tolerance = Risk Profile How did your client investors react during the worst of the 2008 Financial Crisis? Did you stick to your investment plan or did you bend to the stressful situation? Predicting how investors will act during turbulent markets is the purpose of risk questionnaires but these methods are dated and unreliable. The Portfolio Crash Test Pro (PCT Pro) Risk Capacity measure is designed to improve upon the weaknesses of traditional risk questionnaires by giving financial advisors a picture of their investor client’s retirement situation and emotional response to...
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