D. Bruce Johnston of Ironwood Retirement Plan Consultants speaks about using Larkspur Executive PRO custom tracking marketing letters. Ron and Ironwood have had tremendous success using retirement plan marketing automation that is found within LE PRO.
In 2020, email marketing is now as important as it has ever been. Despite what some people may think, email as a platform for reaching out to prospects is actually more effective than ever. It’s quick, easy, and a direct line to most people. Especially during a time where many people aren’t going into their office every day, email can be the best way to reach people.