Success Tips from Larkspur Executive Users
There are many tools and techniques on the market today designed to provide every financial advisor or fund manager with the expertise to succeed. But after listening to client feedback, we found that technology is not everything; personality and a tailored approach is what takes everything up a notch.
Does Changing The Subject Line Lead To More Opens?
One easy email marketing tactic is to send out the same email a week later but change the subject line. With the help of my client, we were able to test this marketing method by using Larkspur Executive’s advanced marketing campaign service.
9 Subject Lines That get Clicks
Subject lines might be short, but there is actually a variety of them you can use, tactically, to increase open rates. Here are 10 of the best.
How to Utilize Marketing Quizzes: RiXtrema Guide
In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? The key is interactivity
Larkspur Executive Pro-Plus FAQ: Frequent Questions Answered
What are RiXtrema’s Pilers of Marketing? There are 8 pilers of marketing: Authority, Trust, Reciprocity, Anticipation, Liability, Community, Scarcity, and Social Proof. The 4 most important pilers are AUTHORITY, TRUST, RECIPROCITY, and SCARCITY.
How RIAs are Attracting AUM With Technology
How are you leveraging technology to grow your business or find more free time?A 2019 study of Advisors by Cerulli Associates found a direct link between AUM and technology use. “Heavy” technology-using advisory firms have an average of $238.0 million in AUM compared to $106.3 million for “light” competitors. Cerulli found that advisory firms can attract AUM because they spend 34% less time resolving client service issues and have 24% more time on practice management activities. Technology does more than