The Basics of a “Killer” Quiz Marketing Strategy?
When setting out to craft a quiz funnel it is important to remember that you are creating primarily a marketing quiz. That does not mean that the quiz taker does not receive any value. They do. But the value is your offer. The genius of quiz funnel marketing is disguising its marketing intentions by providing value to the individual taking the quiz.
How to Write Irresistable Emails That Must be Opened
Not only are many of us too busy for marketing, but we’ve not practiced copywriting. As we learned in talking to a premier copywriter, Jack Turk, the secret is writing fast. Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. Well, here’s a friendly reminder to Keep IT Simple, Stupid. :)
Why Quiz Marketing Should Be a Part of Your Next Marketing Campaign
They’re more than just those silly Disney character quizzes that kids take to procrastinate. The rapid adoption of quiz funnels is just one more example of how if you’re not innovating and experimenting with new marketing methods, then you’re falling behind. This article is just the quick first part of a more extended discussion about quiz funnels, but we all have to start somewhere. So let’s take a quick dive into it.
Improve Plan Sponsor Conversion & Increase Revenue with ParticipantDirect
How Does This Help You? How This Helps Participants? How This Helps Plan Sponsor? We always explain to our clients that Larkspur-RiXtrema apps have two goals: Help you win more...Read More
How Funnelling Can Help Financial Advisors find Prospects
Jean Palmer-Maloney is the Co-founder of ABEM Digital Creations, a marketing consultancy company that helps businesses by connecting their internet appearances into a profit-making presence. Jean gave us a...Read More
Learn how to do Content Marketing the Right Way as a Financial Advisor
Our recent marketing articles focused on how to market the content an advisor already has in place but we haven't focussed enough on creating original content.