Keys to Writing Great Marketing Copy – A conversation with Jack Turk
Jack Turk is a comedy writer, turned professional magician, and then a copywriter for Dan Kennedy’s company – GKIC. Yep. Magician. In this podcast, Yon and Colin hear about his...Read More
Working Effectively – A conversation with Erik Solbakken (CPA)
The struggles of CPAs, RIAs, and BDs exist because of mindsets and practices anchored in old professional service business models. Erik Solbakken changed the way CPAs market and build client...Read More
How to Manage Risk with Insurance Products – A conversation with Michael Robinson from the BluePrint Insurance Services
This part of the educational series with a discussion about incorporating insurance into a portfolio to grow at a consistent rate with less risk. Michael Robinson joins Yon to discuss...Read More
What Are the Key Elements of Successful Marketing Campaign?
Adaptability and Efficiency Many of our clients use default marketing templates in Larkspur Executive, but that is only a small part of the Customized Trackable Marketing Letter (CTML) tool. Working...Read More
Growth is precarious at best, says the IMF
Rixtrema CEO, Yon Perullo, and blog contributor, Colin Ward discuss the International Monetary Fund’s global growth expectations or lack thereof. We know that staying ahead of client worries and expectations...Read More
Larkspur Executive’s Newest Feature: CTML – Custom Trackable Marketing Letters
RiXtrema CEO, Yon Perullo, discusses the newest upgrade to Larkspur Executive and how it can help advisors reach out to prospects with RiXtremist, Luke St. Angelo Larkspur Executive Video Guide:...Read More