In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? The key is interactivity.
WHY MARKETING QUIZZES?
You may have noticed the recent rise of marketing quizzes on the internet. You may have even taken a few yourself, or at least been tempted by them. Marketing quizzes are so effective because they turn the focus away from the seller and completely onto the customer. They offer a chance for the customer to interact and build trust in the seller’s expertise. These advanced marketing techniques are now at your fingertips with the new Larkspur Executive PRO PLUS subscription level.
Click HERE to learn about the four different kinds of marketing quiz questions.
HOW TO USE MARKETING QUIZZES IN LARKSPUR EXECUTIVE PRO PLUS
First, you’ll head to your CRM and click ‘Quizzes’ in the top left hand corner. Here is the Quiz home screen:
Next, choose a quiz that you’d like to send to a prospect. You can edit quiz questions and answers to fit your practice. Let’s choose the quiz titled “What is your #1 plan fiduciary killer?”
Next you’ll see the editing screen, but for now let’s use this quiz as-is. The title is eye-catching, and the result is something that a plan sponsor is directly invested in, so you’re sure to get some responses! Click “Get Link” above the quiz template to get a shareable link
Now all you need to do is click “Copy Link” and paste it into an email to a prospect. And your part is done!
Now let’s sit in the prospect’s seat and take a look at the quiz. The quiz has 10 questions that ask the sponsor about their plan’s performance, future goals, and satisfaction level with their current advisor. Your personal ‘visit card’ will also be at the bottom of the screen as they navigate the quiz.
At the end of the quiz, they will receive a score that correlates with a certain outcome.
They will also finish the quiz on your customizable landing page, addressing the issues brought up in the result. With these quizzes you are able to assess, diagnose, and treat their fiduciary risks with one simple email!
Larkspur-RiXtrema is committed to building effective prospecting and marketing tools that help retirement plan advisors grow their business. Our Client Success Team is here to assist you on every step of your journey, so call today to schedule a one-on-one demo to see what our tool suite can do for you!