Importance of Prospecting
We all know how important is to keep prospecting if we want to grow our business. The majority of advisers who became successful in the industry did it through staying focused and disciplined when it came down to building their practice. As everything in our life the prospecting has also evolved from simply going from door to door to the social media advertising. However, it is always a challenge to keep up with the current trends, but the payoff doing this is huge.
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Example of LinkedIn
For example, out of 500 million LinkedIn users only 0.2% who publishes an article. Now, if you think about a potential reach to the audience who can be your prospects through the social medial like LinkedIn, where amongst 500 million users approximately 100 million are either senior-level influencers or decision makers, i.e., potential plan sponsors, administrators, and retirement committee members, then it becomes obvious that it must do part of the prospecting process. Publishing a content can be a challenge, but for the professional advisors who know a lot about the industry it can a fun and rewarding way to share their knowledge. The prospects who will see value in advise provided through the content will be willing to connect with the adviser and become a client down the road.
Prospect with creativity
The social media is not the only way to grow your practice. Using other means of communication with the prospects like weekly newsletter, blog or an article sent through email on the regular basis can keep you and your firm on the top of emails received by potential plan sponsors, administrators, and retirement committee members. If the content provided by emails keeps decision makers interested in it, they will look you up and reach out to you for advice. These are just a few examples how the prospecting can be empowered through one of the most vast reaching media and tools available to all.
RiXtrema understands the needs of financial advisors and comes with a solution:
All the tech you need as a financial advisor is now in one place – on our website rixtrema.com with a new user-friendly platform TechMarket that is there to help you win retirement plans and high net worth individuals!