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Election Day Commentary

If you have followed the polls you know that it is widely expected that Joe Biden will be the next president of the US. Two well-known poll aggregators, FiveThirtyEight and the Economist give Biden a 90% and 97% chance of victory on the eve of the election.

Is the Prospect of a Biden Win Powering the Yuan?

People have been asking (a lot) for election scenarios. What will markets do if Biden wins? What will they do if Trump wins? And I have covered those topics here and here. As time ticks on and the situation changes (Supreme Court vacancy anyone?), prognostications may become further removed from actual results.

Why You Need a Lifestyle CRM. Part 2

So, where do you get those hours to set up good online marketing? You take them away from doing the important client work i.e. what you get paid for. Or you take it away from the rest of your life i.e. family. So, there are hundreds of thousands of advisors who spend significant time and money performing the same tasks to grow their business.

Contested Elections

We have had several clients ask for scenarios that pertain to the upcoming US presidential elections. Clearly there is a lot of uncertainty around an election that is more divisive than any in memory. While direct comparisons to other events in US history are hard to come by, we have certainly seen our fair share of contentious presidential elections.

The Basics of a “Killer” Quiz Marketing Strategy?

When setting out to craft a quiz funnel it is important to remember that you are creating primarily a marketing quiz. That does not mean that the quiz taker does not receive any value. They do. But the value is your offer. The genius of quiz funnel marketing is disguising its marketing intentions by providing value to the individual taking the quiz. 

Are you a 21st Century Wealth Advisor?

As I wrote before, the Coronavirus lockdown was a beta test for remote work, but it doesn’t seem to be going anywhere anytime soon. The question falls to all of us:“Am I measuring up to my competition and adapting to the new environment?”Advisors don’t have to look far to learn where the industry is going. Before the lockdown forced all of us to see the potential in working remotely, Broadridge reached some startling conclusions about technology use by financial advisors. They surveyed 1,500 investment providers, including 250 wealth advisors, to find, in general, that they are not taking advantage of the benefits and high ROI of technological adoption.