Quite a bit of jargon exists in the financial services industry, and the term thought leadership now falls squarely into that category as well. But thought leadership is more than a buzzword – it is a method of creating a stand-out brand that clients and prospects are drawn to, and one in which other advisors want to take part. The continued growth of the financial advisor community coupled with ease of access to information through digital channels makes becoming a thought leader a critical aspect of your success. As a thought leader, you have more influence than the average advisor which positions you as an expert in your specific area of focus.
Of course, serving clients is atop the list of priorities on a daily basis, but becoming a thought leader should come in as a close second. In doing so, it is important to understand that thought leadership is not your sales presentation or pitch; it goes far beyond day to day business and client interactions. Thought leaders have established themselves as influential advisors in their communities, and nationally, with strong brand recognition and an even stronger reputation among clients and peers. But tackling the objective of becoming a thought leader is not a simple task; it is necessary to carve out your influential place in the financial services industry by following a strategic plan. Here are the steps you can take to become a thought leader in the digital era.