Stop Using LinkedIn Wrong. Try This Instead

Most people treat LinkedIn like any other social media platform. They post content and hope someone sees it. This is a mistake. You’re trying to shout in a crowded room where no one can hear you.

LinkedIn isn’t for broadcasting. It’s for diagnosing.

Think of yourself as a senior doctor. A doctor doesn’t just talk; they probe. They ask, “Does this hurt? What about here?” They test for a reaction.

That’s exactly how you should use LinkedIn. It’s your diagnostic tool to find your prospect’s “pain.”

Forget long messages that nobody reads. Instead, send short, targeted messages – probes. You’re not spamming; you’re testing. You have a small window to get a reaction, so your message’s headline is critical.

Diversify your approach. Use different types of messages to see what gets a response. A simple question like, “Struggling with low team engagement?” can be far more effective than a sales pitch.

When you hit the right pain point, they will respond. LinkedIn’s power is that your message headline is almost always seen, unlike an email that can get lost.

Stop thinking of LinkedIn as social media or an email blaster. It’s a probe. Use it to diagnose, and you’ll start real conversations that actually convert.