Why You Need to Keep Marketing
In 2022, email marketing is now as important as it has ever been. Despite what some people may think, email as a platform for reaching out to prospects is actually more effective than ever. It’s quick, easy, and a direct line to most people. Especially during a time where many people aren’t going into their office every day, email can be the best way to reach people.
How to Create Emails That Get Opened
Despite the fact that Mark Twain claimed reports of his death were greatly exaggerated, he did eventually pass, alas. In 2003, a similar pronouncement was made regarding the demise of email marketing.
Urgency is no Gimmick-Use it
Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn’t have to be that way.
Land More Clients With a Killer Landing Page
I will let you in on a little secret: our landing page is not a work of original genius. We took inspiration from, of all places, a cosmetics company and a site about diabetes. So, when designing your landing page, keep it simple, look around and see what works. No need to reinvent the wheel.
Three Reasons Email Campaigns Are Not Enough
You need to get used to this idea and start creating lead magnets. This is a, usually free, piece of content that will ideally provide some value for prospects. Lead magnets help to build trust, identify someone’s pain, and thus make them more likely to book that free consultation.
Why Nobody’s Booking Your Free Consultation-Yet
People don’t trust you. That's the bad news. Even if they read your emails, click through to your site, use the interactive widgets, it doesn’t matter. The simple fact of the matter is that people don’t trust you enough to book a free consultation...