Three Reasons Email Campaigns Are Not Enough
You need to get used to this idea and start creating lead magnets. This is a, usually free, piece of content that will ideally provide some value for prospects. Lead magnets help to build trust, identify someone’s pain, and thus make them more likely to book that free consultation.
Why Nobody’s Booking Your Free Consultation-Yet
People don’t trust you. That's the bad news. Even if they read your emails, click through to your site, use the interactive widgets, it doesn’t matter. The simple fact of the matter is that people don’t trust you enough to book a free consultation...
Does Changing The Subject Line Lead To More Opens?
One easy email marketing tactic is to send out the same email a week later but change the subject line. With the help of my client, we were able to test this marketing method by using Larkspur Executive’s advanced marketing campaign service.
Get Big Results with This 9 Word Email
This email is for clients you have already made contact with, clients you have some familiarity with. Start off by addressing them directly in the subject line, using their name will attract their attention
How to Get Started in Marketing During Troubled Times
For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.
How to Get More Open Rates for Your Email Campaigns – A Case Study
If you are using email marketing correctly in 2021 then you will find that your efforts and financial investments will pay off big time.