Larkspur Executive Pro / Pro-Plus Campaign Follow Up
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Marketing is composed of a whole lot of “No -s” and few “Yes -es”. In other words, it is a volume game, meaning that to see results there must be a lot of attempts.
Three Reasons Email Campaigns Are Not Enough
You need to get used to this idea and start creating lead magnets. This is a, usually free, piece of content that will ideally provide some value for prospects. Lead magnets help to build trust, identify someone’s pain, and thus make them more likely to
Improving Campaign To Increase Open Rate
We recognize that marketing is a crucial component of any successful financial practice. Also, we understand that most advisors have limited time and resources to dedicate to marketing.
Court Update: Reg-BI is the New Standard For Advisors and Brokers!
Courts did NOT throw out Reg-BI!Don’t be part of the last rush to compliance At this point, if you have not heard of the SEC’s Regulation Best Interest, then you have been under a rock for the past two years. All the writing on this blog
Coronavirus is a Beta Test For Remote Work
Remote-work software companies Quarantine may kickstart remote workWe will emerge from Coronavirus, but do we evolve or resume?My most positive outlookEase client concerns during this challenging time Pandemonium was palpable last week as many of us began to feel a creeping sense of unease around the
Reasons Why Advisors Should be Using More 401k Fintech Tools
With the new millennia we crossed the point of no return where technology will be driving growth and prosperity. It is easy to see it happening all around us almost every day. There are new Google, Amazon, Netflix, Uber like companies that appear in different
How to Find and Use the Fee Benchmark Feature of 401kFiduciaryOptimizer
401kFiduciaryOptimizer has a hidden tool providing information on average advisory fee based on the plan assets and zip code of the plan the advisor is working on. It’s called Fee Benchmark and it can be found at the very bottom of the Edit Plan section: It shows
On Risk Tolerance and Broken Noses
From risk systems for advisors to algorithms used by robo-advisors, quant risk management has gone mainstream. These systems have gone from being housed on supercomputers at large institutions to cloud-based systems with calculations that cost almost nothing. However, as cheap risk modeling revolutionizes the way
4 Simple Tips for Advisors on How to Make Portfolio Diversification Easier
Know your client: Ask about risk aversion and financial goals. The portfolio diversification should be based on the risk aversion and financial goals of a client. Know your funds: select the best suited funds for your client based on their risk/return profile. Managing cost of
10 Hidden Features of Larkspur-Rixtrema You Need to Know About
Ten hidden features from various Larkspur-Rixtrema tools for financial advisors