Not only are many of us too busy for marketing, but we’ve not practiced copywriting. As we learned in talking to a premier copywriter, Jack Turk, the secret is writing fast.
Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. Well,
Do you know that more than one-in-five participants have no interactions with their plan providers throughout a year? Based on the report published by J.D. Power, there are 29% of the plan participants who unaware of the access to professional financial advice related to their
They’re more than just those silly Disney character quizzes that kids take to procrastinate.
The rapid adoption of quiz funnels is just one more example of how if you’re not innovating and experimenting with new marketing methods, then you’re falling behind.
This article is just the quick
How are you leveraging technology to grow your business or find more free time?
A 2019 study of Advisors by Cerulli Associates found a direct link between AUM and technology use. “Heavy” technology-using advisory firms have an average of $238.0 million in AUM compared to $106.3
Show your fees are reasonableHow to plot historical trendsCosts vary by participants and AUMTunnelvision can disguise weaknesses
Interpreting data can be difficult, but here’s how Larkspur Executive makes it easy for you and your clients.
Accumulating and saving for retirement is a big goal, and, as a
With Larkspur Executive PRO you can easily prospect multiple companies by sending them a batch campaign.
But many of our users wonder: how can I track a campaign? how can I manage campaigns individually and for the companies, and how can I blacklist them?
Those are really
Advisors have been using LE Pro to win retirement plan business for a few months and have sent thousands of emails to prospects. This podcast will examine the e-mail success metrics and discuss what the future of marketing looks like in LE Pro.
Today's release is about mobile apps with tons of new functionalities. With included update notifications and email open rate tracking system this app will become a really valuable tool in the hands of an experienced advisor, who wants to prospect executives with just one click
When we released the CTML (Customizable Trackable Marketing Letters) in Larkspur Executive, we realized that one criteria, above all others, would be paramount to our client’s success in utilizing this new feature: Our ability to deliver high quality email addresses with low bounce rates.