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Larkspur Executive PRO

Why Quiz Marketing Should Be a Part of Your Next Marketing Campaign

They’re more than just those silly Disney character quizzes that kids take to procrastinate. The rapid adoption of quiz funnels is just one more example of how if you’re not innovating and experimenting with new marketing methods, then you’re falling behind. This article is just the quick first part of a more extended discussion about quiz funnels, but we all have to start somewhere. So let’s take a quick dive into it. 

How RIAs are Attracting AUM With Technology

How are you leveraging technology to grow your business or find more free time?A 2019 study of Advisors by Cerulli Associates found a direct link between AUM and technology use. “Heavy” technology-using advisory firms have an average of $238.0 million in AUM compared to $106.3 million for “light” competitors. Cerulli found that advisory firms can attract AUM because they spend 34% less time resolving client service issues and have 24% more time on practice management activities. Technology does more than