Follow These 4 Simple Steps to Win Over Prospects and Grow your Practice

Over the years we have developed an extensive database of 401K plan menus and the contact information for executives that work at the plan sponsor. By combining this information with our Portfolio Crash Testing (PCT) tool, you have a powerful prospecting platform that gives you the ability to tailor a unique pitch. Here’s how it works:

For most advisors, winning new business is one of their toughest jobs. With an estimated 250,000 advisors prospecting the same leads that you are, it can be difficult to stand out from the pack. So how can you start a conversation that helps you differentiate your value proposition from other advisors?

At Larkspur-Rixtrema we have thought a lot about this challenge and we have created a product called Prospects of Wealth 2.0 that we think can help, though our approach may be a bit unorthodox. We started by asking “What if we could develop a tool that enabled our clients to pitch a prospect with relevant information about assets the prospect likely holds?”. This would allow you to show portfolio risk and potential challenges the prospect may face in certain scenarios using assets that they are familiar with. You could immediately demonstrate your value proposition to a client in a more concrete way.

For about 1.2 million executives in the US, we can help do exactly that. Of course, we can’t get the portfolios these executives hold, but we can get close. At least close enough that the conversation is relevant and will hopefully compel the prospect to pay attention to your pitch.

Over the years we have developed an extensive database of 401K plan menus and the contact information for executives that work at the plan sponsor. By combining this information with our Portfolio Crash Testing (PCT) tool, you have a powerful prospecting platform that gives you the ability to tailor a unique pitch. Here’s how it works:

1. Find a prospect in your area using our search tool. Email address, social media accounts and phone numbers are provided when available, and e-mails can be requested (yes, we will find the e-mail address for you).

2. Click on the hyperlinked Plan (in the Available Plans column) to launch the Plan menu in PCT

3. Examine the Plan using Portfolio Crash Testing’s robust scenario analysis, RetireRisk functionality, and portfolio comparison tools. Of course, the Plan menu does not contain the exact allocation of your prospect, but the funds are certainly familiar and are key holdings in the prospects retirement portfolio.