You can spend $10-15K on a fancy website, maybe a grand on SEO with little to no results; and yet your competitor, armed only with an email subscriber list, of 1000 people, could be leaving you for dust.
Why email is so important?
It is a one-to-one conversation, but it needs to be interesting. The average attention span is around 8 seconds, for context a goldfish can concentrate for 10.
However, even if someone only opens 10% of your emails, with valuable content you can build reciprocity and a responsive client base.
Follow the 80/20 rule.
Valuable Content → Sales → Success
It won’t take much of your time, and the potential ROI is huge!
Find out more about how to improve your email marketing game, here.