{"id":1364,"date":"2018-07-27T13:01:09","date_gmt":"2018-07-27T18:01:09","guid":{"rendered":"https:\/\/www.rixtrema.com\/blog\/?p=1364"},"modified":"2020-02-22T06:51:47","modified_gmt":"2020-02-22T11:51:47","slug":"social-media-use-driving-business-for-financial-advisors","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/social-media-use-driving-business-for-financial-advisors\/","title":{"rendered":"Social Media Use Driving Business for Financial Advisors"},"content":{"rendered":"<p><span style=\"color: #000000;\">A recent article in <em><a style=\"color: #000000;\" href=\"https:\/\/www.businesswire.com\/news\/home\/20180403006208\/en\/Financial-Advisors-Broadly-View-Social-Media-Disruptive\">Business Wire<\/a><\/em>, indicates that social media is a driving factor behind personal success for financial advisors. In fact the small percent of advisors that still do not utilize social media resources have a lower success rate when it comes to total assets as well as client acquisition. This information is backed by a study involving over 1000 advisors. Here are a few interesting statistics to keep in mind:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Two-thirds (67%) of advisors find that it is easier to share information with clients<\/span><\/li>\n<li><span style=\"color: #000000;\">Nearly six in ten (59%) report having more frequent communication with clients overall, although 38% say they connect less frequently by phone or in person<\/span><\/li>\n<li><span style=\"color: #000000;\">More than half (54%) of advisors say they have a better professional relationship with their clients, while 47% report a better personal relationship with their clients<\/span><\/li>\n<li><span style=\"color: #000000;\">Half (50%) report decision making is faster and easier<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">As we can see from the data above, in most instances half or more of advisors see the benefits of social media for prospecting and overall communication with potential and current clients. These trends also point to a further upward growth, allowing a prediction that in the near future a clear cut majority will be relying on social media platforms to develop and grow relationships with prospective clients. All of this would of course depend on the knowledge and experience of the advisors in this field of marketing. This brings us to one more finding from the research worth mentioning:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Nearly half (46%) of advisors claim to be social media \u201cexperts\u201d<\/span><\/li>\n<li><span style=\"color: #000000;\">41% say they \u201cjust get by\u201d<\/span><\/li>\n<li><span style=\"color: #000000;\">5% are just getting started<\/span><\/li>\n<li><span style=\"color: #000000;\">2% would like to get started but need help<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The following stats show us just how comfortable financial advisors are when it comes to working with social platforms. And while we see that most feel that they are in full control of these digital tools, it is the second number of the &#8220;just get by&#8221; category that is worth another look.<\/span><\/p>\n<p><span style=\"color: #000000;\">From this we can conclude that while many advisors are on the right track, there is still a large percent of those who need to surpass \u201cjust getting by\u201d and enter into the expert field, which will then propel them to a new level of success and even the playing field with those who are already reaping the benefits of social media.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent article in Business Wire, indicates that social media is a driving factor behind personal success for financial advisors. In fact the small percent of advisors that still do not utilize social media resources have a lower success rate when it comes to total assets as well as client acquisition. This information is backed&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/rixtrema.com\/blog\/social-media-use-driving-business-for-financial-advisors\/\" class=\"excerpt-read-more newsstand-button\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":1366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[195],"tags":[7,9],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advice","tag-financial-advisor","tag-financial-advisor-prospecting-tools"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/07\/Social-Media-Use-Driving-Business-for-Financial-Advisors.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Use Driving Business for Financial Advisors<\/title>\n<meta name=\"description\" content=\"A recent article in Business Wire, indicates that social media is a driving factor behind personal success for financial advisors.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/social-media-use-driving-business-for-financial-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Use Driving Business for Financial Advisors\" \/>\n<meta property=\"og:description\" content=\"A recent article in Business Wire, indicates that social media is a driving factor behind personal success for financial advisors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/social-media-use-driving-business-for-financial-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-27T18:01:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-22T11:51:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/07\/Social-Media-Use-Driving-Business-for-Financial-Advisors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":5,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1364\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/1366"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}