{"id":1497,"date":"2018-08-08T12:44:59","date_gmt":"2018-08-08T17:44:59","guid":{"rendered":"https:\/\/www.rixtrema.com\/blog\/?p=1497"},"modified":"2020-02-22T07:09:12","modified_gmt":"2020-02-22T12:09:12","slug":"the-importance-of-henrys-for-retirement-plan-advisors","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/the-importance-of-henrys-for-retirement-plan-advisors\/","title":{"rendered":"The importance of &#8220;HENRYs&#8221; for Retirement Plan Advisors"},"content":{"rendered":"<p><span style=\"color: #000000;\">Nowadays it seems that high earning millennials are a very popular topic for financial advisors, or more importantly the approach on how to appeal to them. 401kSpecialistMag remarks that they are a fast-growing segment of the population and \u201cretirement plan professionals risk losing them to robos if they ignore the opportunity.\u201d Advisors really need to adapt to suit the needs of these younger investors and break them away from their \u201cincumbent relationships\u201d with banks and retirement plans.<\/span><\/p>\n<p><span style=\"color: #000000;\">As we\u2019ve seen with other <a style=\"color: #000000;\" href=\"https:\/\/www.rixtrema.com\/blog\/smart-strategies-for-advisors-to-attract-millennials-as-clients\/\">recent articles<\/a>, a lot of millennial investors are also not as keen to invest into stock markets so it seems like financial advisors will really need to push hard to get this emerging market of high-net worth individuals. Read the full article from 401kSpecialistMag here: <a style=\"color: #000000;\" href=\"https:\/\/401kspecialistmag.com\/why-401k-advisors-should-say-hi-to-henry\/\">https:\/\/401kspecialistmag.com\/why-401k-advisors-should-say-hi-to-henry\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays it seems that high earning millennials are a very popular topic for financial advisors, or more importantly the approach on how to appeal to them. 401kSpecialistMag remarks that they are a fast-growing segment of the population and \u201cretirement plan professionals risk losing them to robos if they ignore the opportunity.\u201d Advisors really need to&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/rixtrema.com\/blog\/the-importance-of-henrys-for-retirement-plan-advisors\/\" class=\"excerpt-read-more newsstand-button\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216,200],"tags":[],"class_list":["post-1497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-review","category-prospecting"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/08\/The-importance-of-HENRYs-for-Retirement-Plan-Advisors.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The importance of &quot;HENRYs&quot; for Retirement Plan Advisors<\/title>\n<meta name=\"description\" content=\"Nowadays it seems like high earning millennials are very popular topic for the financial advisors, or more importantly how to appeal to them.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/the-importance-of-henrys-for-retirement-plan-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of &quot;HENRYs&quot; for Retirement Plan Advisors\" \/>\n<meta property=\"og:description\" content=\"Nowadays it seems like high earning millennials are very popular topic for the financial advisors, or more importantly how to appeal to them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/the-importance-of-henrys-for-retirement-plan-advisors\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T17:44:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-22T12:09:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/08\/The-importance-of-HENRYs-for-Retirement-Plan-Advisors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=1497"}],"version-history":[{"count":4,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1497\/revisions"}],"predecessor-version":[{"id":6111,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/1497\/revisions\/6111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=1497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=1497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}