{"id":2460,"date":"2018-12-13T13:37:12","date_gmt":"2018-12-13T18:37:12","guid":{"rendered":"https:\/\/www.rixtrema.com\/blog\/?p=2460"},"modified":"2018-12-14T10:48:11","modified_gmt":"2018-12-14T15:48:11","slug":"4-reasons-for-financial-advisors-to-implement-a-newsletter-email-campaign","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/4-reasons-for-financial-advisors-to-implement-a-newsletter-email-campaign\/","title":{"rendered":"4 Reasons for Financial Advisors to Implement a Newsletter Email Campaign"},"content":{"rendered":"

\"\"<\/p>\n

A\u00a0recent article<\/a><\/span> listed the biggest reasons that advisors cite for why they have implemented newsletter marketing campaigns via email. \u00a0Lets take a look at several of the key points:<\/span><\/p>\n

Cheap<\/span><\/h4>\n

Many email marketing platforms offer free trials and inexpensive options but will vary on the amount of emails an advisor sends as well as the total number the number of contacts. There are many to choose from so it is always recommended to try several until you find the right one for your strategy. Here are 15 free platforms to choose from:<\/span><\/p>\n

    \n
  1. HubSpot CRM<\/a><\/span><\/li>\n
  2. Wix ShoutOut<\/a><\/span><\/li>\n
  3. MailChimp<\/a><\/span><\/li>\n
  4. Zoho Campaigns<\/a><\/span><\/li>\n
  5. Elastic Email<\/a><\/span><\/li>\n
  6. MailJet<\/a><\/span><\/li>\n
  7. Benchmark<\/a><\/span><\/li>\n
  8. SendinBlue<\/a><\/span><\/li>\n
  9. MailerLite<\/a><\/span><\/li>\n
  10. NetHunt<\/a><\/span><\/li>\n
  11. VerticalResponse<\/a><\/span><\/li>\n
  12. Reachmail<\/a><\/span><\/li>\n
  13. Sendpulse<\/a><\/span><\/li>\n
  14. Mad Mimi<\/a><\/span><\/li>\n
  15. Campayn<\/a><\/span><\/li>\n<\/ol>\n

    Keep in mind that free options will have a set of limitations and lack of customer support in comparison to the paid plans.<\/span><\/p>\n

    Efficient<\/span><\/h4>\n

    The ability to generate and send out automated campaigns makes life a lot easier. However, while all platforms offer free(and paid) templates, matching up personal content to a desired template can take time. This is why at Larkspur-Rixtrema we offer free template and content generation to our clients. You can read more about it here:\u00a0New Complimentary Newsletter Templates for 401kFiduciaryOptimizer Clients<\/em><\/a><\/span><\/strong><\/span><\/p>\n

    Value-added Service<\/span><\/h4>\n

    It is often impossible to stay in touch with every client and prospect on a day to day or weekly basis. Newsletters provide a consistent stream of information and reminders that that let an advisor reach and maintain a broader audience with just a few clicks. If you still have doubts about how much value keep in mind this important research:<\/span><\/p>\n

    \n

    Nearly\u00a03 in every 5 Americans<\/a><\/span>\u00a0would try a new brand or company for a better customer service experience. As much as 54% of millennials, 50% of Gen Xers and 52% of baby boomers said they\u00a0stopped doing business<\/strong>\u00a0with a company, because of\u00a0poor<\/em>\u00a0customer service. The most efficient and effective way to outreach customers is\u00a0email. <\/strong>(source)<\/a><\/em><\/span><\/p><\/blockquote>\n

    Data-driven<\/span><\/h4>\n

    Every email and campaign that is sent out is quickly monitored by the newsletter platform similar to the chart below:<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    Such platforms also allow you to create reports and consistently keep track of the prospects you are interested in your content. This is why it makes it easy to monitor and measure for ROI and effectiveness.<\/span><\/p>\n<\/div>\n

    \n
    \n
    \n
    \n
    \n
    \n
    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    A\u00a0recent article listed the biggest reasons that advisors cite for why they have implemented newsletter marketing campaigns via email. \u00a0Lets take a look at several of the key points: Cheap Many email marketing platforms offer free trials and inexpensive options but will vary on the amount of emails an advisor sends as well as the… <\/p>\n

    <\/div>\n

    Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":2466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advice"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/496733-email-marketing-2.jpg","yoast_head":"\n4 Reasons for Financial Advisors to Implement a Newsletter Email Campaign<\/title>\n<meta name=\"description\" content=\"Lets take a look at several of the key points that advisors cite for why they have implemented newsletter marketing campaigns via email:\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/4-reasons-for-financial-advisors-to-implement-a-newsletter-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons for Financial Advisors to Implement a Newsletter Email Campaign\" \/>\n<meta property=\"og:description\" content=\"Lets take a look at several of the key points that advisors cite for why they have implemented newsletter marketing campaigns via email:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/4-reasons-for-financial-advisors-to-implement-a-newsletter-email-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T18:37:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-14T15:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/496733-email-marketing-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=2460"}],"version-history":[{"count":4,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/2460\/revisions"}],"predecessor-version":[{"id":2473,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/2460\/revisions\/2473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}