{"id":2704,"date":"2019-01-28T14:37:29","date_gmt":"2019-01-28T19:37:29","guid":{"rendered":"https:\/\/www.rixtrema.com\/blog\/?p=2704"},"modified":"2020-09-17T14:57:01","modified_gmt":"2020-09-17T19:57:01","slug":"case-study-how-to-quickly-find-plan-executives-to-prospect-more-efficiently","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/case-study-how-to-quickly-find-plan-executives-to-prospect-more-efficiently\/","title":{"rendered":"Case Study: How to Quickly Find Plan Executives to Prospect More Efficiently"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\"><strong>The Ask:<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\">Our clients are always asking us to develop new solutions to help them contact the right person in the company they\u2019re prospecting. Getting in touch with the decision makers requires scouring social networks, trying to obtain e-mails and cold calling. Moreover, when cold calling it can be difficult to get past gate keepers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\">What can be done? How can an advisor get in touch with the right people and be more successful in contacting a plan sponsor?<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\"><strong>The Problem:<\/strong><\/span><\/h3>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\">There is a lot of publicly available data on the web, but there is no guarantee that it\u2019s correct and often it is out of date. You may have to go to many sources to find a way to contact the right person, and cold calling may not be the best way to approach a company.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\"><strong>The Solution:<\/strong><\/span><\/h3>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\">The solution is a multi-pronged approach that assembles different communication avenues into a single source. We have implemented a key executive dashboard into our <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.rixtrema.com\/blog\/larkspur-executive-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Larkspur Executive<\/a><\/span> product to help identify and find a way to communicate with the right decision makers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff; color: #000000;\">First, after you\u2019ve found the plan that looks good for you, go to the Summary section, and expand Executives tab by clicking on the Show More Contacts button:<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2706\" src=\"https:\/\/www.rixtrema.com\/blog\/wp-content\/uploads\/2019\/01\/1-9.png\" alt=\"\" width=\"993\" height=\"330\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/01\/1-9.png 993w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/01\/1-9-300x100.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/01\/1-9-768x255.png 768w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Daniel-01-28-2019\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6880 size-full aligncenter\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png\" alt=\"\" width=\"750\" height=\"137\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png 750w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-500x91.png 500w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What can be done? How can an advisor get in touch with the right people and be more successful in contacting a plan sponsor?<\/p>\n","protected":false},"author":3,"featured_media":7014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-2704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/01\/How-to-Quickly-Find-Plan-Executives-to-Prospect-More-Efficiently-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How to Quickly Find Plan Executives to Prospect More Efficiently<\/title>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/case-study-how-to-quickly-find-plan-executives-to-prospect-more-efficiently\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How to Quickly Find Plan Executives to Prospect More Efficiently\" \/>\n<meta property=\"og:description\" content=\"What can be done? 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