{"id":5260,"date":"2019-08-28T20:59:30","date_gmt":"2019-08-28T20:59:30","guid":{"rendered":"https:\/\/investingcounterpoint.com\/?p=5260"},"modified":"2021-08-25T12:29:01","modified_gmt":"2021-08-25T17:29:01","slug":"how-retirement-advisors-can-easily-send-marketing-letters-to-prospects","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/how-retirement-advisors-can-easily-send-marketing-letters-to-prospects\/","title":{"rendered":"How Retirement Advisors Can Easily Send Marketing Letters to Prospects"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><\/p>\n<ol>\n<li><strong><a href=\"#1\">Advanced Search for Prospects<\/a><\/strong><\/li>\n<li><strong><a href=\"#2\">Select a Plan<\/a><\/strong><\/li>\n<li><strong><a href=\"#3\">Send Template Letters<\/a><\/strong><\/li>\n<li><strong><a href=\"#4\">Track Your Email Activity<\/a><\/strong><\/li>\n<\/ol>\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\n<script type=\"IN\/FollowCompany\" data-id=\"1334326\" data-counter=\"bottom\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Client Struggles:<\/strong><br><\/h2>\n\n\n\n<p>Many clients ask us about the best ways to prospect underperforming 401(k) plan sponsors. It can be a very tedious process. First, it\u2019s not easy to find the right contacts in the company you\u2019re about to prospect. Then, writing a good sales proposal unique to the underperforming sponsor is a time-consuming challenge. Prospecting is a delicate balance of quality and quantity of contacts, but our new tool, Customized Trackable Marketing Letters (CTML) strikes a balance.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Challenge:<\/strong><br><\/h2>\n\n\n\n<p>To integrate the most accurate contact info for key executives with unique data into a personalized letter.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Solution:<\/strong><br><\/h2>\n\n\n\n<p>We updated Larkspur Executive to simplify your marketing efforts &#8211; no more tedious individualized letter writing! Our Client Success Team can help you use your letter template or use one of the several templates that we prepared for you. We\u2019re glad to announce that now you can find contact data for key executives in our software and contact them with just four steps:<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\"><strong>1) Advanced Search for Prospects:<\/strong><br><\/h2>\n\n\n\n<p>First, let\u2019s take a look at the Advanced Search Screen and select all plans that have emails added to their company details by clicking on the button with the corresponding name (Figure 1):<br><\/p>\n\n\n\n<figure class=\"wp-block-image class=&quot;foobox&quot;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5406\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option.jpg\" alt=\"\" width=\"969\" height=\"424\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option.jpg 969w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option-300x131.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option-768x336.jpg 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option-500x219.jpg 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-1-New-Advanced-Search-Option-800x350.jpg 800w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><\/a><figcaption><em> Figure 1: New Advanced Search Option<\/em><\/figcaption><\/figure>\n\n\n\n<p><br>Then, after you click on the number of plans or the Search button in the upper right, you\u2019ll see all plans with an orange Marketing Letter button in front of their names.<br><\/p>\n\n\n\n<figure class=\"wp-block-image class=&quot;foobox&quot;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5405\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min.jpg\" alt=\"\" width=\"851\" height=\"542\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min.jpg 851w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min-300x191.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min-768x489.jpg 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min-500x318.jpg 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-2-New-Button-on-the-Search-Results-Screen-min-800x510.jpg 800w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/a><figcaption><em> Figure 2: New Button on the Search Results Screen<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\"><br><strong>2) Select a Plan:<\/strong><br><\/h2>\n\n\n\n<p>Select a plan for prospecting by clicking on its name, take a look at the provided report and start sending emails by clicking on the Marketing letter button in the upper-right, then select a person you\u2019d like to prospect with one of our premade templates or the one that you\u2019ve created yourself:<br><\/p>\n\n\n\n<figure class=\"wp-block-image class=&quot;foobox&quot;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5404\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min.jpg\" alt=\"\" width=\"875\" height=\"479\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min.jpg 875w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min-300x164.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min-768x420.jpg 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min-500x274.jpg 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-3-Prospect-Executives-Menu-min-800x438.jpg 800w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/a><figcaption><em> Figure 3: Prospect Executives Menu <\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\"><br><strong>3) Send Template Letters:<\/strong><br><\/h2>\n\n\n\n<p>After you select a person for prospecting a prompt will appear to pull your viewed data into the marketing templates screen. Just choose the letter you find the most suitable for the case and click on the Generate button below; click on the Keep button below (if you\u2019re using Chrome), and open a .eml file in your Outlook by clicking on it again:<br><\/p>\n\n\n\n<figure class=\"wp-block-image class=&quot;foobox&quot;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5403\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min.jpg\" alt=\"\" width=\"850\" height=\"639\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min.jpg 850w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min-300x226.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min-768x577.jpg 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min-500x376.jpg 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-4-Generating-Email-min-800x601.jpg 800w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><figcaption><em> Figure 4: Generating Email<\/em><\/figcaption><\/figure>\n\n\n\n<p><br>Please, check your marketing letter once again in your Outlook and customize it if necessary before sending it to the addressee.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\"><strong>4) Track Your Email Activity:<\/strong><br><\/h2>\n\n\n\n<p>After you\u2019ve sent the email, you can track its activity (when and what time it was opened and whether it was opened at all) by clicking on the CTML button in the upper-right corner:<br><\/p>\n\n\n<figure class=\"wp-block-image class=&quot;foobox&quot;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min.jpg\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5401\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min.jpg\" alt=\"\" width=\"968\" height=\"519\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min.jpg 968w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min-300x161.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min-768x412.jpg 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min-500x268.jpg 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/Figure-6-Tracking-your-Email-Activity-min-800x429.jpg 800w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a><figcaption><em>Figure 5: Tracking your Email Activity <\/em><\/figcaption><\/figure>\n\n\n<p><br>By using CTML and contacting multiple key executives your chances of success will increase. You will be able to increase contact volume without compromising quality or personalization. In combination with our retirement planning software, <a href=\"https:\/\/rixtrema.net\/401k\/index\"><em>401k Fiduciary Optimizer<\/em><\/a>, the CTML tool can take your marketing to another efficiency level. Please reach out to us at (212) 513-7070 to learn about this new feature or any of our other financial planning software. You can read more about our tools and investing ideas at our blog, <a href=\"https:\/\/rixtrema.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">rixtrema.com.<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/401k\/index?source=blog-08-28-2019\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"147\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/401KFO-new-banner-min.png\" alt=\"\" class=\"wp-image-7004\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/401KFO-new-banner-min.png 800w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/401KFO-new-banner-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/401KFO-new-banner-min-768x141.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2018\/12\/401KFO-new-banner-min-500x92.png 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advanced Search for Prospects Select a Plan Send Template Letters Track Your Email Activity Client Struggles: Many clients ask us about the best ways to prospect underperforming 401(k) plan sponsors. It can be a very tedious process. First, it\u2019s not easy to find the right contacts in the company you\u2019re about to prospect. Then, writing&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/rixtrema.com\/blog\/how-retirement-advisors-can-easily-send-marketing-letters-to-prospects\/\" class=\"excerpt-read-more newsstand-button\">Read More<\/a><\/p>\n","protected":false},"author":11,"featured_media":5299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[242,243],"tags":[],"class_list":["post-5260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-case-studies-larkspur-executive"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2019\/08\/CTML-min.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Retirement Advisors Can Easily Send Marketing Letters to Prospects<\/title>\n<meta name=\"description\" content=\"Many clients ask us about the best ways to prospect underperforming 401(k) plan sponsors. It can be a very tedious process. First, it\u2019s not easy to find the right contacts in the company you\u2019re about to prospect. Then, writing a good sales proposal unique to the underperforming sponsor is a time-consuming challenge. Prospecting is a delicate balance of quality and quantity of contacts, but our new tool, Customized Trackable Marketing Letters (CTML) strikes a balance.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/how-retirement-advisors-can-easily-send-marketing-letters-to-prospects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Retirement Advisors Can Easily Send Marketing Letters to Prospects\" \/>\n<meta property=\"og:description\" content=\"Many clients ask us about the best ways to prospect underperforming 401(k) plan sponsors. It can be a very tedious process. 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