{"id":5516,"date":"2019-09-30T14:20:09","date_gmt":"2019-09-30T19:20:09","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=5516"},"modified":"2020-09-08T05:41:51","modified_gmt":"2020-09-08T10:41:51","slug":"marketing-to-millennials","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/marketing-to-millennials\/","title":{"rendered":"Marketing to Millennials"},"content":{"rendered":"\n
<\/div>\n\n\n\n
  1. Marketing to Millennials<\/a><\/strong><\/li>
  2. Optimize your company\u2019s website for the 21st Century<\/a><\/strong><\/li>
  3. Your website needs to support mobile and tablet users<\/a><\/strong><\/li>
  4. Tackle Twitter, Instagram, and Youtube<\/a><\/strong><\/li>
  5. Personalize your company\u2019s brand<\/a><\/strong><\/li>
  6. Be charitable, socially, and environmentally conscious<\/a><\/strong><\/li>
  7. Don\u2019t try and do it all<\/a><\/strong><\/li><\/ol>\n\n\n\n
    <\/div>\n\n\n

    We wrote about how Financial Advisors are missing the ESG Market<\/a><\/u> and believe they are missing millennials for similar reasons. Financial advisors have an advantage because only half of the millennials<\/a><\/u> say they would trust a robo-advisor and even less are interested in a DIY-approach. Yet, millennials are behind in retirement savings, for their age, but we\u2019ll discuss that in another post. Perhaps the finance knowledge gap is so wide between advisors and millennial clients that hearing information from a person is still considered to be more reliable. Boomers will be viable clients for some time but Millenials are growing prospects who will inherit money from their parents in, perhaps, the largest intergenerational wealth transfer in U.S. history. So, it is vital to establish early relationships with millennials to assist them when that wealth transfer o<\/a>ccurs.<\/p>\n

    \u00a0<\/strong>Marketing to Millennials<\/strong><\/h2>\n

    The means of attracting millennial clients are not the same as other generations. Get rid of physical advertising like billboards, newspapers, and maybe even television. Those can still be useful for generation X and the baby boomers but miss the millennial mark entirely. Millennials prefer to be marketed and communicated through digital means rather than in-person or via paper. It is important to use millennial-friendly marketing techniques because the means to engage prospects are so different. Here are some ideas to get your marketing process moving in the right <\/a>direction.<\/p>\n

    Optimize your company\u2019s website for the 21st Century<\/strong><\/h2>\n

    \u00a0<\/strong>Our attention spans are becoming shorter and more unwilling to deal with low-quality language and graphics. Most first-time visitors to a website will only visit it for 15 seconds <\/a><\/u>and they expect the site to load in about 2 seconds<\/a><\/u>. So, your website needs to be attractive, easy to understand, and engaging for the <\/a>user.<\/p>\n

    Your website needs to support mobile and tablet users<\/strong><\/h2>\n

    Hopefully, this is obvious because we all spend more time on mobile devices than laptops or desktops. If I\u2019m only spending a maximum of 2 seconds to take a glance at a business website, I will certainly leave rather than pinch my phone screen to read the tiny desktop-only text. In 2016, internet users spent more time on mobile browsers than desktop and the gap is only widening. Google and other search engines prioritize mobile-friendly websites, so you can reach users more quickly in these formats. Lastly, it is easy to make your business look modern because most website-builders (WordPress, Wix, etc.) will do this by <\/a>default.<\/p>\n

    Tackle Twitter, Instagram, and Youtube<\/strong><\/h2>\n

    Websites, though, are not the place to keep the attention of millennial clients. They are more likely to visit your business\u2019 social media page than a custom URL. Steer away from Facebook because it is hemorrhaging millennial users<\/a><\/u> with everyone I know – except my grandpare<\/a>nts.<\/p>\n

    \u00a0<\/strong>Personalize your company\u2019s brand <\/strong><\/h2>\n

    With a fondness for suits with ties, business acumen, and, well, graphs and numbers, the finance industry has a preconception of being, a bit, stiff. Millennials are already not fans of the financial system or capitalism, in general, so don\u2019t let your social media presence reinforce this stereotype of Finance Professionals. Social media is an easy means to make your company feel real and authentic or disguise your firm\u2019s lumbering Wall Street Aesthetic. Include pictures of your team in and out of the office. Let your stellar customer service show through a screen so people won\u2019t hesitate to call or visit your business. Maybe make an Instagram for the office pet – let\u2019s be honest, it will probably have more followers than your busin<\/a>ess.<\/p>\n

    \u00a0<\/strong>Be charitable, socially, and environmentally conscious<\/strong><\/h2>\n

    40% of millennials<\/a><\/u> will pay more for a product or service that aligns with their values. By engaging with your community, charitable initiatives, and cultural presence you will show that profit is not your only business motive. As I taught personal financial planning workshops for college students, I found that their interest peaked when they learned about the growth options in ESG and SRI investing. So, marketing your business as an ESG-minded financial advisory firm may attract alienated individuals who know they need to plan but don\u2019t see the finance industry as representing their va<\/a>lues.<\/p>\n

    Don\u2019t try and do it all<\/strong><\/h2>\n

    If all you have is a desktop website, then don\u2019t jump headfirst into the social media cesspool. Start small and post consistently to one platform instead of vaguely and unfocussed to all. With any endeavor, it is easier to build traction with a behavior if you see results, so make your early actions meaningful and significant. Experiment with content and methods, monitor success and find mentors with a millennial client base.<\/p>\n

    You can read more about market news and investment analysis alongside tutorials of our financial planning software platform at our blog<\/a><\/u>. There you can also read about each product\u2019s feature, especially Larkspur Executive\u2019s new marketing feature, Customized Trackable Marketing Letters<\/a><\/u>, which can be deployed to streamline your marketing efforts.<\/p>\n

    \u00a0<\/p>\n\n\n

    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Marketing to Millennials Optimize your company\u2019s website for the 21st Century Your website needs to support mobile and tablet users Tackle Twitter, Instagram, and Youtube Personalize your company\u2019s brand Be charitable, socially, and environmentally conscious Don\u2019t try and do it all We wrote about how Financial Advisors are missing the ESG Market and believe they… <\/p>\n

    <\/div>\n

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