{"id":6799,"date":"2020-08-03T11:49:44","date_gmt":"2020-08-03T16:49:44","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=6799"},"modified":"2021-08-25T12:28:06","modified_gmt":"2021-08-25T17:28:06","slug":"why-quiz-funnels-should-be-a-part-of-your-next-marketing-campaign","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/why-quiz-funnels-should-be-a-part-of-your-next-marketing-campaign\/","title":{"rendered":"Why Quiz Marketing Should Be a Part of Your Next Marketing Campaign"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"#aa1\">What is Quiz Funnel?&nbsp;<\/a><\/strong><\/li><li><strong><a href=\"#aa2\">How does a Quiz Marketing work?<\/a><\/strong><\/li><li><strong><a href=\"#aa3\">Here\u2019s an example:<\/a><\/strong><\/li><li><strong><a href=\"#aa4\">Is quiz marketing like a Survey?<\/a><\/strong><\/li><li><strong><a href=\"#aa5\">Can Quiz Marketing work for RIAs and BDs?<\/a><\/strong><\/li><li><strong><a href=\"#aa6\">Quiz Marketing is successful for two main reasons<\/a><\/strong><\/li><li><strong><a href=\"#aa7\">Marketing solutions for 401k advisors and wealth managers<\/a><\/strong><\/li><\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\n<script type=\"IN\/FollowCompany\" data-id=\"1334326\" data-counter=\"bottom\"><\/script>\n\n\n\n<h2 style=\"text-align: justify;\"><b><a id=\"aa1\"><\/a>What is Quiz Marketing?&nbsp;<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">They\u2019re more than just those silly Disney character quizzes that kids take to procrastinate.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The rapid adoption of quiz funnels is just one more example of how <\/span><b>if you\u2019re not innovating and experimenting with new marketing methods, then you\u2019re falling behind.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This article is just the quick first part of a more extended discussion about quiz funnels, but we all have to start somewhere.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So let\u2019s take a quick dive into<a id=\"aa2\"><\/a> it.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>How does Quiz Marketing work?<\/b><\/h2>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We <\/span><a href=\"https:\/\/rixtrema.com\/blog\/how-funnelling-can-help-financial-advisors-find-prospects\/\"><span style=\"font-weight: 400;\">talked with Abem Digital<\/span><\/a><span style=\"font-weight: 400;\"> about how a company\u2019s website is just one part of its online presence. Instead, a website should be a final value proposition and social media, quiz funnels, blog articles, podcasts, paid advertisements, etc. bring customers to your value proposition.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Bring high quality leads to your quiz and showcase your product or service. You can think of them as a lead generation assessment, but quiz marketing is catchie<a id=\"aa3\"><\/a>r.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/how-funnelling-can-help-financial-advisors-find-prospects\/\"><span style=\"font-weight: 400;\">Listen to learn more about funnel marketing.<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>Here\u2019s an example:<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You may recognize some companies\u2019 names that completely disrupted their industry because they converted leads into customers on the back of a quiz funnel.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One premier example comes with Warby Parker. Warby Parker turned the entrenched medical optometry industry upside down with <\/span><a href=\"https:\/\/www.warbyparker.com\/quiz?active=true\"><span style=\"font-weight: 400;\">a simple quiz to guide leads<\/span><\/a><span style=\"font-weight: 400;\"> to a personalized product (Image 1):&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6800 alignnone\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/1-min.png\" alt=\"\" width=\"641\" height=\"597\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/1-min.png 641w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/1-min-300x279.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/1-min-500x466.png 500w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Image 1: Warby Parkers simple 8 question quiz funnel transformed an entrenched <a id=\"aa4\"><\/a>industry<\/span><\/em><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>Is quiz marketing like a Survey?<\/b><\/h2>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uh. No. But I thought the same thing. My skepticism vanished when I saw how quiz marketing accomplishes multiple goals at once. It really is a marketing tool with a little downside because a business can gain a lot even without converting on the sale.&nbsp;&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quiz Marketing is nothing like a survey for a few reasons:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveys are boring and inherently benefit the surveyor more than the surveyee;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(That\u2019s why) nobody ever sold a product after asking them to complete a survey first; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">quiz marketing work because <\/span><b>they promise value before a value proposition or sales <a id=\"aa5\"><\/a>pitch<\/b><span style=\"font-weight: 400;\">.&nbsp;&nbsp;<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>Can Quiz Marketing work for RIAs and BDs?<\/b><\/h2>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">There isn\u2019t a product or service that can\u2019t be marketed better with a quiz funnel.<\/span><\/i><span style=\"font-weight: 400;\"> It works because customers in every industry tend to be innately curious. After all, they\u2019re all human. In my research, though, I found that financial advisory firms are not using quiz marketing.&nbsp;&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Everyone loves to learn more about their personality and preferences. An effective quiz funnel hooks potential customers because of this promise: self-discovery. A business then learns about its customers and can use the data to tune future marketing campaigns finely.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6801 alignnone\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min.png\" alt=\"\" width=\"1042\" height=\"364\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min.png 1042w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min-300x105.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min-1024x358.png 1024w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min-768x268.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min-500x175.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/2-min-800x279.png 800w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><br><br><em><span style=\"font-weight: 400;\">Image 2: Charles <a id=\"aa6\"><\/a>Schwab\u2019s <\/span><a href=\"https:\/\/content.schwab.com\/modernwealth\/\"><span style=\"font-weight: 400;\">Modern Wealth Quiz<\/span><\/a><\/em><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>Quiz Marketing is successful for two main reasons:<\/b><\/h2>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quiz marketing attract customers because it promises value without a commitment; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">businesses learn about their customers even if they don\u2019t make a purchase.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">They can be used to:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market a new service to a customer base;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grow an email contact list;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn about how a product resonates with a particular customer group; or&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All of the above and at the same<a id=\"aa7\"><\/a> time.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><b>Marketing solutions for 401k advisors and wealth managers<\/b><\/h2>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Clients dedicated to transforming their marketing methodology are already seeing results from using Larkspur Executive\u2019s <\/span><a href=\"https:\/\/rixtrema.com\/blog\/larkspur-executives-newest-feature-ctml-custom-trackable-marketing-letters\/\"><span style=\"font-weight: 400;\">Customized Trackable Marketing Letters (CTML).<\/span><\/a><span style=\"font-weight: 400;\"> After we saw clients get meetings and convert leads into clients, we developed a campaign program to make the marketing process even simpler for Advisors.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To learn more about Larkspur Executive\u2019s marketing capabilities <\/span><b>click the banner below<\/b><span style=\"font-weight: 400;\"> to schedule a quick 15-minute demonstration.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Colin-08-03\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"128\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png\" alt=\"\" class=\"wp-image-6703\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-500x91.png 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019re more than just those silly Disney character quizzes that kids take to procrastinate.\u00a0<\/p>\n<p>The rapid adoption of quiz funnels is just one more example of how if you\u2019re not innovating and experimenting with new marketing methods, then you\u2019re falling behind.\u00a0<\/p>\n<p>This article is just the quick first part of a more extended discussion about quiz funnels, but we all have to start somewhere.\u00a0<\/p>\n<p>So let\u2019s take a quick dive into it.\u00a0<\/p>\n","protected":false},"author":9,"featured_media":6804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274,2114],"tags":[42,7,322,197,2066,27],"class_list":["post-6799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-quiz-funnel-marketing","tag-401k-plan","tag-financial-advisor","tag-larkspur-executive-pro","tag-marketing","tag-quiz-funnels","tag-rixtrema"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/Why-quiz-funnels-should-be-a-part-of-your-next-marketing-campaign.-min.png","yoast_head":"<!-- This site is optimized with the 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