{"id":6825,"date":"2020-08-13T13:10:19","date_gmt":"2020-08-13T18:10:19","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=6825"},"modified":"2020-08-13T13:10:21","modified_gmt":"2020-08-13T18:10:21","slug":"how-to-write-irresistable-emails-that-must-be-opened","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/how-to-write-irresistable-emails-that-must-be-opened\/","title":{"rendered":"How to Write Irresistable Emails That Must be Opened"},"content":{"rendered":"\n<ol class=\"wp-block-list\"><li><strong><a href=\"#aa1\">When it comes to writing marketing emails, write fast.<\/a><\/strong><\/li><li><strong><a href=\"#aa2\">The secret is in the subject line.<\/a><\/strong><\/li><li><strong><a href=\"#aa3\">Pay attention to the first line of your email.<\/a><\/strong><\/li><li><strong><a href=\"#aa4\">Test your subject lines<\/a><\/strong><\/li><li><strong><a href=\"#aa5\">We\u2019re here for you<\/a><\/strong><\/li><\/ol>\n\n\n\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b><a id=\"aa1\"><\/a>When it comes to writing marketing emails, write fast.<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not only are many of us too busy for marketing, but we\u2019ve not practiced copywriting. As we <\/span><a href=\"https:\/\/rixtrema.com\/blog\/keys-to-writing-great-marketing-copy-a-conversation-with-jack-turk\/\"><span style=\"font-weight: 400;\">learned in talking to a premier copywriter, Jack Turk,<\/span><\/a><span style=\"font-weight: 400;\"> the secret is writing fast.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. Well, here\u2019s a friendly reminder to Keep IT Simple, Stupid. \ud83d\ude42\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Decision-makers already know that you\u2019re trying to sell something <\/b><span style=\"font-weight: 400;\">and don\u2019t want you to waste your time. So write fast but with clarity. Put the most important and relevant information first, but don\u2019t forget to be authentic. Too often, we hide behind marketing language because we\u2019re scared of showing our right sides &#8211; when that is what puts us ahead of the competition.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Remember: <\/span><i><span style=\"font-weight: 400;\">You\u2019re not selling just a service but <a id=\"aa2\"><\/a>you.\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>The secret is in the subject line.<\/b><\/h2>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some of the best subject lines do at least one of the following things:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>1. Show value: <\/b><span style=\"font-weight: 400;\">It doesn\u2019t hurt to give something for free. Who doesn\u2019t like free? Showing data, graphs, or 3rd party analysis can be easy ways to quickly generate trust and provide value. But, they have to open the email to see it!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free ebook: a step-by-step manual on how to bring your portfolio up to par<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free consultation:\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case Study: The five risk factors putting most 401k plans at risk of litigation<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>2. Curiosity: <\/b><span style=\"font-weight: 400;\">Leading with interest is pretty straightforward. It summons prospects to open your emails because they want to find out what\u2019s inside.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p><b>3. Create FOMO<\/b><span style=\"font-weight: 400;\">: You\u2019ve probably heard of FOMO. Fear of Missing Out.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s what\u2019s causing us to be chronically depressed by social media that presents the highlights of life all at once. Well, it\u2019s a real thing, and when triggered, it can be irresistible because nobody wants to miss when something is significant!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Don\u2019t forget that what you\u2019re selling is significant! So don\u2019t hide it! You could be saving them from\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is a major opportunity&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ending Soon: Portfolio Analysis August is almost over.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019re closing the doors\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time\u2019s running out&#8230;<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>4. Questions: <\/b><span style=\"font-weight: 400;\">Questions are similar to summoning curiosity because people subconsciously need to know the answer. But it\u2019s more than just getting them to open because of psychological tricks. Questions also give them a preview of what\u2019s in the email.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does my 3rd party analysis look?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you at risk of this litigation risk missed by 40% of all 401k plans?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Could your plan have a higher participation <a id=\"aa3\"><\/a>rate?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>Pay attention to the first line of your email.<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is easy to focus exclusively on the subject line and ignore the opening line of your email. It is perhaps the most impactful statement of your whole email, but it often appears right next to your subject line in most email programs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Most likely, your targeted audience is using Outlook or Gmail as their email program. These emails put your subject line front and center, but they also show the first line of your email before opening it! Don\u2019t waste it with the standard: \u201cTo whom it may <a id=\"aa4\"><\/a>concern.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>Test your subject lines<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not testing is a frequently missed opportunity for many marketers. It\u2019s why our email marketing feature in Larkspur Executive notifies you when your recipient opens your email.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/larkspur-executives-newest-feature-ctml-custom-trackable-marketing-letters\/\"><span style=\"font-weight: 400;\">Listen HERE To learn more about our automated marketing email tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><b>Keep a log of your subject lines <\/b><span style=\"font-weight: 400;\">to have something to reference. Pay attention to the ones you don\u2019t write but are inclined to open because they may lend some clues to crafting better copy.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Pay attention to trends<\/b><span style=\"font-weight: 400;\"> by looking for common words, formatting, length, punctuation, and delivery time. They will point you in the right direction of what areas of your marketing are worth your focus and fine-tuning.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Test the idea<\/b><span style=\"font-weight: 400;\"> of a subject line by contrasting it against something substantially different.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Of course, not all of these marketing ideas will resonate with every email you send to a prospect. Consider four things before you send and as you monitor your open rate:<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who the recipient is;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">their relationship to you;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the timing and context your emails; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">what is appropriate and what <a id=\"aa5\"><\/a>isn\u2019t.\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>We\u2019re here for you<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I\u2019ll be the first to admit that marketing isn\u2019t easy, but it is something we all have to do. Financial advisors cannot avoid competing with a crowded inbox.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Click the banner below to <\/b><span style=\"font-weight: 400;\">learn more about our 401k prospecting software with over 700k preloaded plans and automated \u201cset-it-and-forget-it\u201d email campaigns written by top copywriters.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Direct any questions to our client success team at <\/span><a href=\"mailto:clientsuccess@rixtrema.com\"><span style=\"font-weight: 400;\">clientsuccess@rixtrema.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=08-13\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"128\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png\" alt=\"\" class=\"wp-image-6703\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-500x91.png 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Not only are many of us too busy for marketing, but we\u2019ve not practiced copywriting. As we learned in talking to a premier copywriter, Jack Turk, the secret is writing fast.\u00a0<\/p>\n<p>Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. Well, here\u2019s a friendly reminder to Keep IT Simple, Stupid. \ud83d\ude42\u00a0<\/p>\n","protected":false},"author":9,"featured_media":6826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[322,146,27],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-larkspur-executive-pro","tag-retirement","tag-rixtrema"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/08\/How-to-write-irresistable-emails-that-must-be-opened-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Irresistable Emails That Must be Opened<\/title>\n<meta name=\"description\" content=\"Not only are many of us too busy for marketing, but we\u2019ve not practiced copywriting. As we learned in talking to a premier copywriter, Jack Turk, the secret is writing fast.\u00a0Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. Well, here\u2019s a friendly reminder to Keep IT Simple, Stupid. :)\u00a0\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/how-to-write-irresistable-emails-that-must-be-opened\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Irresistable Emails That Must be Opened\" \/>\n<meta property=\"og:description\" content=\"Not only are many of us too busy for marketing, but we\u2019ve not practiced copywriting. As we learned in talking to a premier copywriter, Jack Turk, the secret is writing fast.\u00a0Writing fast keeps you from over-thinking your language. You remember the old acronym: KISS. 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