{"id":6875,"date":"2020-09-10T10:55:04","date_gmt":"2020-09-10T15:55:04","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=6875"},"modified":"2021-08-25T12:24:21","modified_gmt":"2021-08-25T17:24:21","slug":"the-basics-of-a-killer-quiz-funnel","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/the-basics-of-a-killer-quiz-funnel\/","title":{"rendered":"The Basics of a &#8220;Killer&#8221; Quiz Marketing Strategy?"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"#aa1\">The Hero\u2019s Journey<\/a><\/strong><\/li><li><strong><a href=\"#aa2\">Deploying Psychological Tactics<\/a><\/strong><\/li><li><strong><a href=\"#aa3\">Micro commitments<\/a><\/strong><\/li><li><strong><a href=\"#aa4\">Risk aversion<\/a><\/strong><\/li><li><strong><a href=\"#aa5\">Request a demo of our premier Marketing tool for Retirement Specialists<\/a><\/strong><\/li><\/ol>\n\n\n\n<script src=\"https:\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> lang: en_US<\/script>\n<script type=\"IN\/FollowCompany\" data-id=\"1334326\" data-counter=\"bottom\"><\/script>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When setting out to craft a marketing quiz it is important to remember that you are creating primarily a marketing tool. That does not mean that the quiz taker does not receive any value. They do. But the value is your offer. The genius of quiz marketing is disguising its marketing intentions by providing value to the individual taking the <a id=\"aa1\"><\/a>quiz.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h1 style=\"text-align: justify;\"><b>The Hero\u2019s Journey<\/b><\/h1>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Questions in a quiz should be organized like a story plot. It is best to start with a simple binary &#8211; yes or no &#8211; question and slowly build to your final value proposition. The main idea is to present your offer after the quiz taker begins to see some flaws in their reasoning and holes in their current problem-solving strategy. Ideally to the point that they accept your offer as a reasonable solution.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The killer quiz capitalizes on a set of mistakes that people either don\u2019t realize or have a suspicion they are making. It deploys the same methodology as other quiz marketing types:\u00a0<\/span><\/p>\n<ul>\n<li><b>Attract <\/b><span style=\"font-weight: 400;\">a quiz taker with a topical headline;\u00a0<\/span><\/li>\n<li><b>Diagnose <\/b><span style=\"font-weight: 400;\">their problem through probing questions<\/span><\/li>\n<li><b>Prescribe <\/b><span style=\"font-weight: 400;\">your solution to their problem with a value proposi<a id=\"aa2\"><\/a>tion.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h1 style=\"text-align: justify;\"><b>Deploying Psychological Tactics<\/b><\/h1>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/why-quiz-funnels-should-be-a-part-of-your-next-marketing-campaign\/\"><span style=\"font-weight: 400;\">I wrote before about how quiz marketing delivers high-quality leads<\/span><\/a><span style=\"font-weight: 400;\">, but I did not mention their psychological power. A killer quiz combines two psychological tactics to convert the most highly motivated leads into your marketing qui<a id=\"aa3\"><\/a>z.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h1 style=\"text-align: justify;\"><b>Micro commitments<\/b><\/h1>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I alluded to micro-commitments above when writing how the first question should have a simple binary answer and, in general, your quiz answers should not be difficult.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The early questions, especially the first one, should not be too difficult because people are most likely to stop a quiz at the beginning. But, if the quiz taker proceeds at slow, rewarding progress, then they attach some level of commitment to their final result. I.e, your solution to their p<a id=\"aa4\"><\/a>roblem.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h1 style=\"text-align: justify;\"><b>Risk aversion<\/b><\/h1>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Imagine that you are sitting down to a delicious dinner when you hear an insistent knock on the door in the middle of the night. Alarmed, but curious, you venture to your front door and find your neighbor. \u201cA local financial advisor is providing free portfolio consultations for the next 24 hours.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is an interesting offer, sure, but neither the time is appropriate nor does the offer present itself in any urgent way.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now, instead, imagine that your neighbor interrupts your evening dinner but with a different message. \u201cYou are being robbed as we speak!\u201d<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That message seizes your attention because of one critical psychological trick every financial advisor should be aware of: risk aversion.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The headline and diagnosis questions in a Killer Quiz intend to incite urgency and demand. It sorts people into buckets based on a common mistake or obstacle blocking them from having the outcome they want.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">A Killer Quiz Headline may ask:\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cWhat\u2019s your #1 Piano Playing Progress Killer?\u201d or \u201cWhat is your primary obstacle keeping you from your wealth goals?\u201d<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It may use words that inspire fear of loss. <em>\u201cPitfall, limitation, stumbling block, hurdle, blindspot\u201d<\/em>, for <a id=\"aa5\"><\/a>example.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h1 style=\"text-align: justify;\"><b>Request a demo of our premier Marketing tool for Retirement Specialists<\/b><\/h1>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">RiXtrema\u2019s blog is always trying to keep Financial Advisors aware of the most modern marketing method. You can follow along with regular updates through our newsletter by signing up at the bottom of the page.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><b>Click the banner below <\/b><span style=\"font-weight: 400;\">to receive a quick demonstration of our premier 401k plan sponsor marketing software. It contains information on over 700k plans and automated marketing campaigns to streamline converting leads into clients.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Colin-09-10-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png\" alt=\"\" class=\"wp-image-6880\" width=\"750\" height=\"137\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png 750w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-500x91.png 500w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When setting out to craft a quiz funnel it is important to remember that you are creating primarily a marketing quiz. That does not mean that the quiz taker does not receive any value. They do. But the value is your offer. The genius of quiz funnel marketing is disguising its marketing intentions by providing value to the individual taking the quiz.\u00a0<\/p>\n","protected":false},"author":9,"featured_media":6877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274,2114],"tags":[13,197,2066],"class_list":["post-6875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-quiz-funnel-marketing","tag-financial-advisors-marketing","tag-marketing","tag-quiz-funnels"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/The-basics-of-a-Killer-quiz-funnel.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Basics of a &quot;Killer&quot; Quiz Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"When setting out to craft a quiz funnel it is important to remember that you are creating primarily a marketing quiz. 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