{"id":6908,"date":"2020-09-14T13:28:31","date_gmt":"2020-09-14T18:28:31","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=6908"},"modified":"2020-09-16T07:49:30","modified_gmt":"2020-09-16T12:49:30","slug":"3-pieces-of-wisdom-i-learned-from-interviewing-retirement-specialists","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/3-pieces-of-wisdom-i-learned-from-interviewing-retirement-specialists\/","title":{"rendered":"3 Powerful Pieces of Wisdom from Retirement Specialists"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"#anc1\">Attentiveness. Simple<\/a><\/strong><\/li><li><strong><a href=\"#anc2\">Educating Participants Matters<\/a><\/strong><\/li><li><strong><a href=\"#anc3\">Cost may be King<\/a><\/strong><\/li><li><strong><a href=\"#anc4\">I\u2019ll leave you with one more extra piece of wisdom.&nbsp;<\/a><\/strong><\/li><li><strong><a href=\"#anc5\">It all starts and hopefully ends with Marketing<\/a><\/strong><\/li><\/ol>\n\n\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So, in preparation for some neat new features, RiXtrema will be launching in the coming weeks, I interviewed some of our clients (retirement specialists). With a little additional independent research, I found some useful tips as to how advisors exploit a competitive advantage to convert leads into clients. Basically, I explored answers to two questions:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does it take to win a 401k plan sponsor?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do retirement advisors unseat an existing plan sponsor prov<a id=\"anc1\"><\/a>ider?<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><br \/><b><\/b><\/p>\n<h2><b>Attentiveness. Simple\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It seems too simple to mention, but it never hurts to be reminded of the bare necessities. Employers want responsible and accessible retirement specialists. Maybe your service menu won\u2019t fit every one of your clients. So, you need to be actively listening and responding to their needs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One source empasized the importance of a thorough and succinct plan review &#8211; one for employers and one for participants. This is even more important for plans of less than $1 million in assets &#8211; who are just getting started and need some help along the<a id=\"anc2\"><\/a> way.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><br \/><b><\/b><\/p>\n<h2><b>Educating Participants Matters<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Educating employees and providing retirement advice is becoming an employer expectation. Many want their advisors to provide more frequent educational workshops discussing financial literacy or personal finance. Not only do educational seminars and one-on-one meetings boost 401k participation, but it can be leveraged to increase one thing many plan sponsors know nothing about: employer contribution.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">I wrote <\/span><a href=\"https:\/\/rixtrema.com\/blog\/why-are-participant-employer-contributions-important-to-a-plan-sponsor\/\"><span style=\"font-weight: 400;\">previously about why participant contributions are important to a plan sponsor<\/span><\/a><span style=\"font-weight: 400;\">. Boosting how much an executive can contribute to their 401k plan is one piece, but it is only one piece explaining why 47% of sponsors want their advisor to provide education semi-annually or more (MassMutual).\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/1-thing-advisors-need-to-do-to-keep-and-attract-plan-sponsors\/\"><span style=\"font-weight: 400;\">Click HERE <\/span><\/a><span style=\"font-weight: 400;\">to read more about 401k educ<a id=\"anc3\"><\/a>ation.<\/span><\/p>\n<p style=\"text-align: justify;\"><br \/><b><\/b><\/p>\n<h2><b>Cost may be King<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At the end of the day, the cost concern is unavoidable. <\/span><a href=\"https:\/\/www.massmutual.com\/static\/path\/media\/files\/the-winning-combination.pdf\"><span style=\"font-weight: 400;\">MassMutual found<\/span><\/a><span style=\"font-weight: 400;\"> that 73% of plan sponsors want advice that could help lower costs.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><b>So, how do you tie all these things together?\u00a0<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your customer to know their interests<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft a succinct elevator pitch with a value proposition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn. Learn Learn. (That\u2019s where our blog comes in, I h<a id=\"anc4\"><\/a>ope.)\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><br \/><br \/><b>I\u2019ll leave you with one more extra piece of wisdom.\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Don\u2019t approach plan sponsors or employers as if they\u2019re stupid. In other words: make sure your marketing is smart.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Odds are that a sponsor who is looking to replace their advisor (i.e. listen to your pitch) is already more engaged, encouraging participation in their plan, and cares about their employees\u2019 financial wellness.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How can you help their plan design<a id=\"anc5\"><\/a>?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>It all starts and hopefully ends with Marketing<\/b><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Picture the average Plan Sponsor\u2019s inbox or voicemail. They may get solicitations from dozens of financial advisors every year. Advisors need to be creative in their approach.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However you choose to distinguish yourself, your first contact with a plan sponsor matters. That\u2019s why I researched and wrote some <\/span><a href=\"https:\/\/rixtrema.com\/blog\/how-to-write-irresistable-emails-that-must-be-opened\/\"><span style=\"font-weight: 400;\">tips to increase your marketing email open rate<\/span><\/a><span style=\"font-weight: 400;\">. We will be expanding our <\/span><a href=\"https:\/\/rixtrema.com\/blog\/category\/marketing\/\"><span style=\"font-weight: 400;\">marketing section on our blog<\/span><\/a><span style=\"font-weight: 400;\"> to help educate advisors and stay strong during turbulent times.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As always, software offerings are better seen in a demonstration than read about. So <\/span><b>click the banner below<\/b><span style=\"font-weight: 400;\"> to schedule a short demonstration of Larkspur Executive &#8211; our premier marketing software for 401k retirement specialist with over 700k preloaded plan sponsor data and automated marketing emails.\u00a0\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Colin-09-14-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"137\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png\" alt=\"\" class=\"wp-image-6880\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png 750w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-500x91.png 500w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>So, in preparation for some neat new features, RiXtrema will be launching in the coming weeks, I interviewed some of our clients (retirement specialists). With a little additional independent research, I found some useful tips as to how advisors exploit a competitive advantage to convert leads into clients. Basically, I explored answers to two questions:<\/p>\n<p>What does it take to win a 401k plan sponsor?<br \/>\nHow do retirement advisors unseat an existing plan sponsor provider<\/p>\n","protected":false},"author":9,"featured_media":6909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[123,2112,13,108,27],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-401k-plans","tag-educating-employees","tag-financial-advisors-marketing","tag-retirement-plans","tag-rixtrema"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/3-Pieces-of-Wisdom-I-Learned-From-Interviewing-Retirement-Specialists-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Powerful Pieces of Wisdom from Retirement Specialists<\/title>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/3-pieces-of-wisdom-i-learned-from-interviewing-retirement-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Powerful Pieces of Wisdom from Retirement Specialists\" \/>\n<meta property=\"og:description\" content=\"So, in preparation for some neat new features, RiXtrema will be launching in the coming weeks, I interviewed some of our clients (retirement specialists). With a little additional independent research, I found some useful tips as to how advisors exploit a competitive advantage to convert leads into clients. Basically, I explored answers to two questions: What does it take to win a 401k plan sponsor? 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