{"id":6952,"date":"2020-09-16T11:57:15","date_gmt":"2020-09-16T16:57:15","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=6952"},"modified":"2020-09-17T03:52:19","modified_gmt":"2020-09-17T08:52:19","slug":"what-makes-a-category-quiz-funnel-so-compelling","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/what-makes-a-category-quiz-funnel-so-compelling\/","title":{"rendered":"What Makes the “Category” Marketing Quiz so Compelling?"},"content":{"rendered":"\n
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  1. It\u2019s a quiz not a survey<\/a><\/strong><\/li>
  2. Everyone loves to fit into a category<\/a><\/strong><\/li>
  3. Personalized outcomes = better marketing<\/a><\/strong><\/li>
  4. We\u2019re here to help<\/a><\/strong><\/li><\/ol>\n\n\n\n
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    If you have a social media account – especially with connections to teenagers – then you have probably seen a category quiz without realizing it. How does your personality match a Disney character, entrepreneur, or tv show character? They may seem like idiotic questions but don\u2019t be fooled by the topic of the quiz. The fact of the matter is that these quizzes receive thousands sometimes millions of responses because they rely on time tested psychological marketing techniques.\u00a0<\/span><\/p>\n

    I don\u2019t know of any survey that can do<\/a> that.\u00a0<\/span><\/em><\/p>\n

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    It\u2019s a quiz not a survey<\/b><\/h2>\n

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    It is important to remember that marketing quizzes are unconventionally NOT a survey. Surveys are boring almost by their very nature and voluntary. Everyone\u2019s eyes glaze over when requested to complete a survey. But, quiz marketing uses powerful intrinsic psychological tricks to pull people into your marketing stream to receive your offer. The Category Quiz is just one of the essential types of marketing quizzes advisors, or anyone can use to convert high-quality leads while simultaneously learn about their target market.\u00a0<\/span><\/p>\n

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    Read about why Quiz Marketing<\/span><\/a> should be a part of your next marketing push.\u00a0<\/span><\/p>\n

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    Category quizzes extend beyond Facebook and are deployed by Fortune 500 corporations. Don\u2019t believe me? Many people display their Meyers Briggs Personality Test result or the <\/span>DISC Assessment<\/span><\/a> on their resumes because many corporations build their workforces to create maximum synergy between people.\u00a0<\/span><\/p>\n

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    Obviously, quiz marketing provides value that is different than any psychological test but provides value to the quiz taker, nonetheless. <\/span>Blue Bottle Coffee<\/span><\/a>, for example, uses a marketing quiz to evaluate their potential customer\u2019s taste profile before delivering the perfect coffee to match their palette. The company, though, gains loads of information on their customer – even if they don\u2019t make a purchase. From managing their inventory to scheduling new flavor launches, they can tailor their advertising to maximize the impact of marketing.\u00a0<\/span><\/p>\n

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    \"Blue<\/p>\n

    Blue Bottle Coffee<\/em><\/span><\/a> uses a genius category type marketing quiz to convert their leads into <\/a>customers.<\/span><\/em><\/p>\n

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    Everyone loves to fit into a category<\/b><\/h2>\n

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    There are dozens of personality testing options because we are conditioned to fit ourselves into a tribe. Our brains are masters of pattern recognition and we love to stroke our egos to fit into a select group or category and feel special while part of a group.\u00a0\u00a0<\/span><\/p>\n

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    A Category Marketing Quiz, though, is not about providing a psychological assessment for your leads. It\u2019s a marketing quiz, after all. But you can benefit from the same innate need self-categorize or fall into a<\/a> grade.\u00a0\u00a0<\/span><\/p>\n

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    Personalized outcomes = better marketing<\/b><\/h2>\n

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    Whereas the Killer Quiz Type I wrote about before capitalizes on people\u2019s desire to avoid risk, a category quiz sorts people based on their similarity to a type or profile. The ideal marketing quiz has about 3-5 possible outcomes. Sometimes even a letter grade (A-F) can capture people\u2019s interest because we all have years of primary education behind us. Each outcome, though, needs to have a unique landing page to deliver your value offer with the language most likely to convert that style of quiz taker into a contact.\u00a0<\/span><\/p>\n

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    Read about the Killer quiz marketing type<\/span><\/a> that captures leads based on risk aversion.\u00a0<\/span><\/p>\n

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    The personalized landing page written to target each category of quiz taker is one of the key success points in a marketing quiz. But it is only successful if your quiz (7-12 questions) follows the same time-tested, story arc process. in which the quiz identifies the quiz taker\u2019s problem and delivers your solution in the language they are most willing to receive.\u00a0\u00a0<\/span><\/p>\n

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    Some financially services category headlines may look like:\u00a0<\/span><\/p>\n