{"id":7082,"date":"2020-09-24T14:37:01","date_gmt":"2020-09-24T19:37:01","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7082"},"modified":"2020-09-24T14:37:03","modified_gmt":"2020-09-24T19:37:03","slug":"attention-here-are-the-4-kinds-of-marketing-quiz-questions","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/attention-here-are-the-4-kinds-of-marketing-quiz-questions\/","title":{"rendered":"Attention! Here are the 4  Kinds of Marketing Quiz Questions"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#Easy\">1.Easy Commitment Question<\/a><\/strong><\/li><li><strong><a href=\"#Diagnosis\">2.Diagnosis Question<\/a><\/strong><\/li><li><strong><a href=\"#Non\">3.Non-Diagnosis Question<\/a><\/strong><\/li><li><strong><a href=\"#Lead\">4.Lead Capture Question<\/a><\/strong><ul><li><strong><a href=\"#format\">The question format doesn\u2019t matter.\u00a0<\/a><\/strong><\/li><li><strong><a href=\"#Get\">Get Creative!<\/a><\/strong><\/li><li><strong><a href=\"#Learn\">Learn more about RiXtrema\u2019s Marketing Tools<\/a><\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>1. <a id=\"Easy\"><\/a>Easy Commitment Question<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Micro commitments are crucial for getting people to complete your quiz, and commitment questions are beginning hooks. An easy commitment question should always be your first question and can be useful in the middle of a quiz if it is on the longer side of the recommended length (7-12 questions). A commitment question is:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\"> Non-threatening, easy to answer<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Typically BINARY (only 2 Answer Options)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Specific &#8211; works best to make it a \u201cNo-Brainer.\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Avoid Yes \/ No Answers<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/why-quiz-funnels-should-be-a-part-of-your-next-marketing-campaign\/\"><span style=\"font-weight: 400;\">Click HERE<\/span><\/a><span style=\"font-weight: 400;\"> to read about why Quiz Marketing can capture high-quality leads<a id=\"Diagnosis\"><\/a>.<br \/><br \/><\/span><\/p>\n<h2><b>2. Diagnosis Question<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Remember that a marketing quiz\u2019s goal is to place the quiz taker into one of your designed outcomes (3-5 are best). The diagnosis questions determine what result to which the taker belongs. But, not ALL of your quiz questions should be diagnosis questions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instead, peppering in a diagnosis question between two other question styles can let you ask pointed, more difficult questions. Sometimes, like in a Killer Quiz, these diagnosis questions are interrogative and illicit an emotional, risk-averse response.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Still, this is a marketing quiz. So, don\u2019t get too threatening or ask too difficult questions.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"background-color: #ffffff;\"><b><br \/><em>Read about the three types of marketing quizzes <\/em><\/b><em><a style=\"background-color: #ffffff;\" href=\"https:\/\/rixtrema.com\/blog\/category\/marketing\/quiz-funnel-marketing\/\"><b>HERE<\/b><\/a><b>:\u00a0<\/b><\/em><\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><em><span style=\"background-color: #ffffff;\"><a style=\"background-color: #ffffff;\" href=\"https:\/\/rixtrema.com\/blog\/what-makes-a-category-quiz-funnel-so-compelling\/\"><span style=\"font-weight: 400;\">Category Quizzes<\/span><\/a><\/span><\/em><\/li>\n<li><em><span style=\"background-color: #ffffff;\"><a style=\"background-color: #ffffff;\" href=\"https:\/\/rixtrema.com\/blog\/the-basics-of-a-killer-quiz-funnel\/\"><span style=\"font-weight: 400;\">Killer Quizzes<\/span><\/a><\/span><\/em><\/li>\n<li><em><span style=\"background-color: #ffffff;\"><a style=\"font-size: inherit; background-color: #ffffff;\" href=\"https:\/\/rixtrema.com\/blog\/jackpot-list-for-getting-a-target-audience-the-scoring-quiz\/\">Scoring Quizzes<\/a><a id=\"Non\"><\/a><\/span><\/em><\/li>\n<\/ul>\n<h2><br \/><br \/><b>3. Non-Diagnosis Question<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are the questions you ask in your Quiz for reasons OTHER than putting<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">people into buckets. These can be especially useful for financial advisors because they allow the quiz maker to gather information about the taker. This information can be useful regardless of whether the taker purchases your offer at the end of the quiz.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some kinds of Non-Diagnosis Questions:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Demographic (age, income, occupation)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Current Demand (help create demand for what you are offering)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Future Demand (help measure demand for a future offer)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Story Arc (help people feel seen, heard, and diagnosed)<a id=\"Lead\"><\/a><br \/><br \/><br \/><\/span>\n<h2><b>4. Lead Capture Question<\/b><\/h2>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By the time a lead capture question appears, the quiz already:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Started with an easy question to hook takers into the quiz with micro-commitments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">placed the taker into an outcome with diagnosis questions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">gathered as much information as possible about the taker (via non-diagnosis questions); and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">put the taker on the edge of their seat, waiting for your value proposition (your solution to their problem)\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A lead capture question will be the last question in your quiz. A comprehensive marketing quiz will have a unique capture question for each outcome. It can help to write your quiz landing pages before your questions because the lead capture question teases the unique quiz result.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Would you like to receive a 3rd party objective, no-obligation assessment of your 401k plan? (Lead Capture Question)<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Yes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We already receive a 3rd party analysis of our advisor\u2019s performance.\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consider how you will deliver your value proposition to the taker. If you are displaying your quiz on a public website, then the lead capture question may need to collect at least an email. This isn\u2019t necessary if you are delivering the quiz to your existing clients or leads.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/category\/marketing\/quiz-funnel-marketing\/\"><span style=\"font-weight: 400;\">Click HERE to explore other articles<\/span><\/a><span style=\"font-weight: 400;\"> related to quiz marketing on our blog!<a id=\"format\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>The question format doesn\u2019t matter.\u00a0<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A diversity of questions is better because it doesn\u2019t allow for your taker to become bored and quit early. I would not recommend including any short answer questions because it can be tough not to lose people on those questions. Also, do not include an answer choice that gives the taker an \u201cout\u201d or lets them feel that this quiz isn\u2019t for them.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Each answer choice should be probing, and it can be useful to <\/span><b>bold Keywords ahead of the answer choice. Bolding <\/b><span style=\"font-weight: 400;\">calls attention to specific words and can add extra meaning to your answers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you had to pick one of the following, what\u2019s the single biggest challenge? (Story Arc Question)\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Freedom:<\/b><span style=\"font-weight: 400;\"> Finding a fiduciary advisor with a history of trust<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Impact: <\/b><span style=\"font-weight: 400;\">Growing my 401k plan pool and investment size<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Legacy: <\/b><span style=\"font-weight: 400;\">Providing for my retired employees<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>All of the above<\/b><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><br \/><br \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some question formats I\u2019ve found helpful are:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple choice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple responses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">True or False<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Likert Scale (i.e., Rate your satisfaction)<a id=\"Get\"><\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>Get Creative!<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Don\u2019t let my recommendations or articles get in the way of doing something your way. You know your clients better than me &#8211; I am just reporting on my research and quiz marketing experience. Your first marketing quiz will not be your last. Sometimes you may not see results (loads of purchases) until your second or third. But you will as long as you\u2019re learning about your client with every quiz and improving<a id=\"Learn\"><\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><b>Learn more about RiXtrema\u2019s Marketing Tools<br \/><br \/><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Clients dedicated to transforming their marketing methodology are already seeing results from using Larkspur Executive\u2019s <\/span><a href=\"https:\/\/rixtrema.com\/blog\/larkspur-executives-newest-feature-ctml-custom-trackable-marketing-letters\/\"><span style=\"font-weight: 400;\">Customized Trackable Marketing Letters (CTML).<\/span><\/a><span style=\"font-weight: 400;\"> After we saw clients get meetings and convert leads into clients, we developed a campaign program to make the marketing process even simpler for Advisors.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To learn more about Larkspur Executive\u2019s marketing capabilities, <\/span><b>click the banner below<\/b><span style=\"font-weight: 400;\"> to schedule a quick 15-minute demonstration.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Colin-24-09-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"137\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png\" alt=\"\" class=\"wp-image-6880\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png 750w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-500x91.png 500w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Micro commitments are crucial for getting people to complete your quiz, and commitment questions are beginning hooks. An easy commitment question should always be your first question and can be useful in the middle of a quiz if it is on the longer side of the recommended length (7-12 questions).<\/p>\n","protected":false},"author":9,"featured_media":7083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2114],"tags":[],"class_list":["post-7082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quiz-funnel-marketing"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/Marketing-Quiz-Questions-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attention! Here are the 4 Kinds of Marketing Quiz Questions<\/title>\n<meta name=\"description\" content=\"Micro commitments are crucial for getting people to complete your quiz, and commitment questions are beginning hooks. An easy commitment question should always be your first question and can be useful in the middle of a quiz if it is on the longer side of the recommended length (7-12 questions).\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/attention-here-are-the-4-kinds-of-marketing-quiz-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention! Here are the 4 Kinds of Marketing Quiz Questions\" \/>\n<meta property=\"og:description\" content=\"Micro commitments are crucial for getting people to complete your quiz, and commitment questions are beginning hooks. An easy commitment question should always be your first question and can be useful in the middle of a quiz if it is on the longer side of the recommended length (7-12 questions).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/attention-here-are-the-4-kinds-of-marketing-quiz-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T19:37:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T19:37:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/Marketing-Quiz-Questions-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=7082"}],"version-history":[{"count":1,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7082\/revisions"}],"predecessor-version":[{"id":7084,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7082\/revisions\/7084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/7083"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=7082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=7082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=7082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}