{"id":7354,"date":"2020-10-19T14:29:35","date_gmt":"2020-10-19T19:29:35","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7354"},"modified":"2020-10-27T08:16:27","modified_gmt":"2020-10-27T13:16:27","slug":"how-to-utilize-marketing-quizzes-rixtrema-guide","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/how-to-utilize-marketing-quizzes-rixtrema-guide\/","title":{"rendered":"How to Utilize Marketing Quizzes: RiXtrema Guide"},"content":{"rendered":"\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-nk-awb nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay is-layout-constrained wp-block-nk-awb-is-layout-constrained\" style=\"background-color: rgba(177, 229, 247, 0.62);\"><\/div><\/div>\n<ul class=\"wp-block-list\" id=\"block-e5e509cf-9959-4c91-9aa2-5c1227973312\"><li><strong><a href=\"#marketing\">Why marketing quizzes?<\/a><\/strong><\/li><li><strong><a href=\"#quizzes\">How to use marketing quizzes in Larkspur Executive Pro Plus<\/a><\/strong><\/li><li><strong><a href=\"#Navigating\">Navigating the quiz<\/a><\/strong><\/li><\/ul>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? The key is interactivity.<a id=\"marketing\"><\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><strong>WHY MARKETING QUIZZES?<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You may have noticed the recent rise of marketing quizzes on the internet. You may have even taken a few yourself, or at least been tempted by them. Marketing quizzes are so effective because they turn the focus away from the seller and completely onto the customer. They offer a chance for the customer to interact and build trust in the seller\u2019s expertise. These advanced marketing techniques are now at your fingertips with the new Larkspur Executive PRO PLUS subscription level.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/rixtrema.com\/blog\/attention-here-are-the-4-kinds-of-marketing-quiz-questions\/\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> to learn about the four different kinds of marketing quiz questions.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this article, I will show you how simple it is to use these marketing quizzes as a \u2018lead magnet\u2019 and get your prospects engaged with your practice. <a id=\"quizzes\"><\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><strong>HOW TO USE MARKETING QUIZZES IN LARKSPUR EXECUTIVE PRO PLUS<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">First, you\u2019ll head to your CRM and click \u2018Quizzes\u2019 in the top left hand corner. Here is the Quiz home screen:<\/span><\/p>\n<p style=\"text-align: justify;\"><br \/><a class=\"lightbox\" href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox aligncenter wp-image-7356 size-full\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min.png\" alt=\"\" width=\"2111\" height=\"759\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min.png 2111w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-300x108.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-1024x368.png 1024w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-768x276.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-1536x552.png 1536w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-2048x736.png 2048w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-500x180.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-800x288.png 800w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-1280x460.png 1280w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-1920x690.png 1920w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/1-min-1200x431.png 1200w\" sizes=\"auto, (max-width: 2111px) 100vw, 2111px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Next, choose a quiz that you\u2019d like to send to a prospect. You can edit quiz questions and answers to fit your practice. Let\u2019s choose the quiz titled \u201cWhat is your #1 plan fiduciary killer?\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Next you\u2019ll see the editing screen, but for now let\u2019s use this quiz as-is. The title is eye-catching, and the result is something that a plan sponsor is directly invested in, so you\u2019re sure to get some responses! Click \u201cGet Link\u201d above the quiz template to get a shareable link<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox aligncenter wp-image-7357 size-full\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min.png\" alt=\"\" width=\"893\" height=\"710\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min.png 893w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min-300x239.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min-768x611.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min-500x398.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/2-min-800x636.png 800w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Now all you need to do is click \u201cCopy Link\u201d and paste it into an email to a prospect. And your part is done!<\/span><\/p>\n<h2><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox aligncenter wp-image-7358 size-full\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min.png\" alt=\"\" width=\"812\" height=\"470\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min.png 812w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min-300x174.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min-768x445.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min-500x289.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/3-min-800x463.png 800w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/h2>\n<h2>\u00a0<\/h2>\n<h2 style=\"text-align: justify;\"><strong><a id=\"Navigating\"><\/a>NAVIGATING THE QUIZ<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now let\u2019s sit in the prospect\u2019s seat and take a look at the quiz. The quiz has 10 questions that ask the sponsor about their plan\u2019s performance, future goals, and satisfaction level with their current advisor. Your personal \u2018visit card\u2019 will also be at the bottom of the screen as they navigate the quiz.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox aligncenter wp-image-7359 size-full\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min.png\" alt=\"\" width=\"1166\" height=\"897\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min.png 1166w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min-300x231.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min-1024x788.png 1024w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min-768x591.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min-500x385.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/4-min-800x615.png 800w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><\/a><a href=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox aligncenter wp-image-7360 size-full\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min.png\" alt=\"\" width=\"902\" height=\"682\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min.png 902w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min-300x227.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min-768x581.png 768w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min-500x378.png 500w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/5-min-800x605.png 800w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><\/a><br \/><br \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At the end of the quiz, they will receive a score that correlates with a certain outcome.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7361 aligncenter\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/6-min.png\" alt=\"\" width=\"716\" height=\"353\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/6-min.png 716w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/6-min-300x148.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/6-min-500x247.png 500w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><br \/><br \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">They will also finish the quiz on your customizable landing page, addressing the issues brought up in the result. With these quizzes you are able to assess, diagnose, and treat their fiduciary risks with one simple email!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><br \/><br \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Larkspur-RiXtrema is committed to building effective prospecting and marketing tools that help retirement plan advisors grow their business. Our Client Success Team is here to assist you on every step of your journey, so call today to schedule a one-on-one demo to see what our tool suite can do for you!<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurproplus\/?source=Kara-19-10-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"128\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png\" alt=\"\" class=\"wp-image-6703\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum.png 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/07\/larkspur-rixtrema-pro-and-platinum-500x91.png 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? The key is interactivity<\/p>\n","protected":false},"author":22,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243,228],"tags":[13,197,2066],"class_list":["post-7354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-larkspur-executive","category-larkspur-executive","tag-financial-advisors-marketing","tag-marketing","tag-quiz-funnels"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/10\/How-to-Utilize-Marketing-Quizzes-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Utilize Marketing Quizzes: RiXtrema Guide<\/title>\n<meta name=\"description\" content=\"In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? The key is interactivity\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/how-to-utilize-marketing-quizzes-rixtrema-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Utilize Marketing Quizzes: RiXtrema Guide\" \/>\n<meta property=\"og:description\" content=\"In a world that is increasingly online, it is important to likewise move your marketing efforts in that direction. But these days, leads are more difficult to hold onto because they already know every trick in the marketing playbook. So, how will you get creative with your online marketing efforts? 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