{"id":7614,"date":"2021-01-28T10:25:22","date_gmt":"2021-01-28T15:25:22","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7614"},"modified":"2021-01-29T01:03:57","modified_gmt":"2021-01-29T06:03:57","slug":"how-to-get-started-in-marketing-during-troubled-times","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/how-to-get-started-in-marketing-during-troubled-times\/","title":{"rendered":"How to Get Started in Marketing During Troubled Times"},"content":{"rendered":"\n

For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.<\/p>\n

Even if you are struggling, and on top of that have no idea how to market your business, there is hope.<\/p>\n

Although I didn\u2019t start in such apocalyptic times, when I got into marketing I had no idea what I was doing. I was a math nerd who started a business, and a family with two kids. I needed money. The only way to get it was to market hard, and grow my business-fast!<\/p>\n

I still am a proud math nerd\/dad; but now I am a proud math nerd\/dad that can do online marketing.\u00a0 I did it the hard way, so you don\u2019t have to, read a 100 books and attended as many\u00a0 conferences.<\/p>\n

My point is no matter what your expertise, anyone can do online marketing.<\/p>\n

So, how does an advisor get started?<\/p>\n

Well, when you are thinking about email marketing, like with any content,\u00a0you need to follow the 80\/20 rule.<\/p>\n

80% Content- Any video, text you produce to grow your business but doesn\u2019t do so explicitly.<\/p>\n

20% Sales Pitch- Selling your product\/service explicitly.<\/p>\n

\u00a0<\/p>\n

Valuable Content \u2192 Sales\u2192 Success<\/strong><\/h2>\n

\u00a0<\/strong><\/p>\n

Another thing to realize is that whether you are a math nerd or plan advisor, everybody needs to be a publisher. It needs to fulfill a concrete need and be consistent.<\/p>\n

Publish at least once a week, avoid corporate language, sound human and don\u2019t be afraid of expressing a point of view.<\/p>\n

For more information about how to get started, keep reading our blog.<\/p>\n\n\n\n

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For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.<\/p>\n","protected":false},"author":3,"featured_media":7619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[13,2137,2138,2136],"class_list":["post-7614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-financial-advisors-marketing","tag-sales","tag-success","tag-valuable-content"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/01\/How-to-Get-Started-in-Marketing-During-Troubled-Times-linkedin-2-1.png","yoast_head":"\nHow to Get Started in Marketing During Troubled Times<\/title>\n<meta name=\"description\" content=\"For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/how-to-get-started-in-marketing-during-troubled-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Started in Marketing During Troubled Times\" \/>\n<meta property=\"og:description\" content=\"For some time now, marketing has been heading, mostly, online. Covid has accelerated the process. Unfortunately, this seismic shift has put a lot of undue pressure on small to medium sized businesses; who are the worst hit by the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/how-to-get-started-in-marketing-during-troubled-times\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T15:25:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-29T06:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/01\/How-to-Get-Started-in-Marketing-During-Troubled-Times-linkedin-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=7614"}],"version-history":[{"count":3,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7614\/revisions"}],"predecessor-version":[{"id":7618,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7614\/revisions\/7618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/7619"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=7614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=7614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=7614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}