{"id":7660,"date":"2021-02-05T08:37:55","date_gmt":"2021-02-05T13:37:55","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7660"},"modified":"2021-02-05T10:06:49","modified_gmt":"2021-02-05T15:06:49","slug":"why-email-marketing-is-still-king","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/why-email-marketing-is-still-king\/","title":{"rendered":"Why Email Marketing is STILL King"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-nk-awb nk-awb\"><div class=\"nk-awb-wrap\" data-awb-type=\"color\"><div class=\"nk-awb-overlay is-layout-constrained wp-block-nk-awb-is-layout-constrained\" style=\"background-color: rgba(25, 25, 215, 0.1);\"><\/div><\/div>\n<ul class=\"wp-block-list\"><li><strong><a href=\"#email\">Why email <strong><a href=\"https:\/\/rixtrema.com\/blog\/wp-admin\/post.php?post=7660&amp;action=edit#email\">is<\/a><\/strong><\/a><\/strong> <strong><a href=\"#email\">so important?<\/a><\/strong><\/li><li><a href=\"#follow\">F<strong>ollow the 80\/20 rule<\/strong><\/a><\/li><li><strong><a href=\"#Content\">Valuable Content \u2192 Sales \u2192 Success<\/a><\/strong><\/li><\/ul>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: justify;\">You can spend $10-15K on a fancy website, maybe a grand on SEO with little to no results; and yet your competitor, armed only with an email subscriber list, of 1000 people, could be leaving you for dust.<\/p>\n<p style=\"text-align: justify;\">Social media apps fall in and out of favour, Emails are eternal. Well, not quite, but you have to admit, the last time you changed your email in the past 20 years was once, from Hotmail to Gmail.<a id=\"email\"><\/a><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><strong>Why email is so important?<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">It is a one-to-one conversation, but it needs to be interesting. The average attention span is around 8 seconds, for context a goldfish can concentrate for 10.<\/p>\n<p style=\"text-align: justify;\">However, even if someone only opens 10% of your emails, with valuable content you can build reciprocity and a responsive client base.<\/p>\n<p style=\"text-align: justify;\">The most important thing to start with is a list, it can be as little as 50 people. So gather your clients, former clients, even your grandmother and start sending out content.<a id=\"follow\"><\/a><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><strong>Follow the 80\/20 rule.<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">80% Content- Any video, text you produce to grow your business but doesn\u2019t do so explicitly.<br \/>20% Sales Pitch- Selling your product\/service explicitly.<a id=\"Content\"><\/a><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2 style=\"text-align: justify;\"><strong>Valuable Content \u2192 Sales \u2192 Success<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">It won\u2019t take much of your time, and the potential ROI is huge!\u00a0<br \/>Find out more about how to improve your email marketing game, here.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rixtrema.net\/larkspurexecutive\/landingpage?source=Daniel-05-02-2021\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"137\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png\" alt=\"\" class=\"wp-image-6880\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min.png 750w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-300x55.png 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2020\/09\/larkspur-rixtrema-pro-and-platinum-min-500x91.png 500w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You can spend $10-15K on a fancy website, maybe a grand on SEO with little to no results; and yet your competitor, armed only with an email subscriber list, of 1000 people, could be leaving you for dust.<\/p>\n","protected":false},"author":3,"featured_media":7661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[204],"class_list":["post-7660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/02\/Email-Marketing-is-STILL-King-min.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Email Marketing is STILL King<\/title>\n<meta name=\"description\" content=\"You can spend $10-15K on a fancy website, maybe a grand on SEO with little to no results; 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