{"id":7758,"date":"2021-04-02T13:36:32","date_gmt":"2021-04-02T18:36:32","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7758"},"modified":"2021-04-02T13:43:40","modified_gmt":"2021-04-02T18:43:40","slug":"why-nobodys-booking-your-free-consultation-yet","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/why-nobodys-booking-your-free-consultation-yet\/","title":{"rendered":"Why Nobody\u2019s Booking Your Free Consultation-Yet"},"content":{"rendered":"\n
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People don\u2019t trust you. That’s the bad news.<\/div>\n
Even if they read your emails, click through to your site, use the interactive widgets, it\u00a0doesn\u2019t matter. The simple fact of the matter is that people don\u2019t trust you enough to\u00a0book a free consultation…<\/div>\n
Yet.<\/div>\n
The good news is that you are a highly trained educator with years of experience and\u00a0qualifications. The trouble is when you do educate, or give financial advice, it is\u00a0generally only to one person at a time.\u00a0The solution is very simple, you need to produce great educational content. This way,\u00a0there is no limit to the size of your audience or your online presence. Adhering to\u00a0compliance regulations is still very important, but that doesn\u2019t prohibit you from\u00a0producing Youtube videos, ebooks, quizzes, mini-courses and live events.\u00a0Once you bring people into your world, they will view you as an authority and start to\u00a0trust you. More importantly, with ebooks, and quizzes in particular, potential clients will\u00a0be able to identify for themselves, why they need your services.\u00a0Compliance is of course key, but education is king; it allows you to build authority, trust,\u00a0reciprocity and anticipation; which, done successfully, can convert to sales.\u00a0In fact, with this blog, we are building reciprocity with you dear reader, right now. We\u00a0want to help you out so you\u2019ll come back and check out our other cool services.\u00a0Gone are the days when the lone financial advisor in the area could use simple calls to\u00a0action like \u2018book a free consultation\u2019. Today that no longer works, you need a killer\u00a0landing page and great educational content.\u00a0If you build it they will come, but a lot of people have also built things, so you need to\u00a0direct them where to go. It is only once people have engaged with several pieces of content, be that quizzes,<\/div>\n<\/div>\n<\/section>\n
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ebooks, or live events, that they are finally ready to make a commitment and book a\u00a0consultation.<\/div>\n
So start educating today<\/div>\n<\/div>\n<\/section>\n\n\n\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

People don\u2019t trust you. That’s the bad news.
\nEven if they read your emails, click through to your site, use the interactive widgets, it
\ndoesn\u2019t matter. The simple fact of the matter is that people don\u2019t trust you enough to
\nbook a free consultation…<\/p>\n","protected":false},"author":3,"featured_media":7759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[204,13,757,197,2115,2135],"class_list":["post-7758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-financial-advisors-marketing","tag-funnel-marketing","tag-marketing","tag-marketing-quiz","tag-the-best-marketing-practices"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/Why-Nobodys-Booking-Your-Free-Consultation-Yet.png","yoast_head":"\nWhy Nobody\u2019s Booking Your Free Consultation-Yet<\/title>\n<meta name=\"description\" content=\"People don\u2019t trust you. That's the bad news.Even if they read your emails, click through to your site, use the interactive widgets, itdoesn\u2019t matter. The simple fact of the matter is that people don\u2019t trust you enough tobook a free consultation...\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/why-nobodys-booking-your-free-consultation-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Nobody\u2019s Booking Your Free Consultation-Yet\" \/>\n<meta property=\"og:description\" content=\"People don\u2019t trust you. That's the bad news.Even if they read your emails, click through to your site, use the interactive widgets, itdoesn\u2019t matter. The simple fact of the matter is that people don\u2019t trust you enough tobook a free consultation...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/why-nobodys-booking-your-free-consultation-yet\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T18:36:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-02T18:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/Why-Nobodys-Booking-Your-Free-Consultation-Yet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=7758"}],"version-history":[{"count":3,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7758\/revisions"}],"predecessor-version":[{"id":7764,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7758\/revisions\/7764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/7759"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=7758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=7758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=7758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}