{"id":7869,"date":"2021-05-11T09:34:26","date_gmt":"2021-05-11T14:34:26","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=7869"},"modified":"2021-11-16T09:59:41","modified_gmt":"2021-11-16T14:59:41","slug":"urgency-is-no-gimmick-you-need-to-use-urgency-urgently","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/urgency-is-no-gimmick-you-need-to-use-urgency-urgently\/","title":{"rendered":"Urgency is no Gimmick-Use it"},"content":{"rendered":"\n
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Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn\u2019t have to be that way.<\/p>\n

Used correctly, urgency can make everything better, simpler.<\/p>\n

For example, if you want to do a live training series, set a limit of 10 people and a deadline; because people need the urgency to act. A live event is no gimmick, potential clients can see you in action, they can ask you questions. The fact that it has a set time, where people have to follow a Zoom link gives it a natural sense of urgency. Also, no one expects you to do them all the time, so there is also genuine scarcity.<\/p>\n

Another way to create urgency is to go where people are. When they log in they go to a specific landing page to do something; create a mini-landing page to alert them of other services or educational materials. If you have an ebook on 404(c) compliance, put in a simple call to action: buy my book or download here.<\/p>\n

You can create separate pages and drive leads there; but it is also a good idea to go where people visit you and do a mini landing page, this applies even to existing customers. You never know what other services they might want from you.<\/p>\n

If you already have people on a certain page, give them more of your education, build more credibility, more authority. Offer more services and don\u2019t be afraid to upsell. <\/p>\n\n\n\n

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Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn\u2019t have to be that way.<\/p>\n","protected":false},"author":3,"featured_media":9533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[274],"tags":[204,13,197],"class_list":["post-7869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-financial-advisors-marketing","tag-marketing"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/11\/Urgency-is-no-Gimmick-Use-it.jpg","yoast_head":"\nUrgency is no Gimmick-Use it<\/title>\n<meta name=\"description\" content=\"Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn\u2019t have to be that way.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rixtrema.com\/blog\/urgency-is-no-gimmick-you-need-to-use-urgency-urgently\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Urgency is no Gimmick-Use it\" \/>\n<meta property=\"og:description\" content=\"Many companies use urgency nefariously by creating artificial scarcity and setting arbitrary time limits. It doesn\u2019t have to be that way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rixtrema.com\/blog\/urgency-is-no-gimmick-you-need-to-use-urgency-urgently\/\" \/>\n<meta property=\"og:site_name\" content=\"RiXtrema.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LarkspurRiXtrema\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T14:34:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T14:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/11\/Urgency-is-no-Gimmick-Use-it.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1029\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:site\" content=\"@RiXtrema\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<!-- \/ Yoast SEO Premium plugin. -->","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/comments?post=7869"}],"version-history":[{"count":4,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7869\/revisions"}],"predecessor-version":[{"id":9532,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/posts\/7869\/revisions\/9532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media\/9533"}],"wp:attachment":[{"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/media?parent=7869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/categories?post=7869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rixtrema.com\/blog\/wp-json\/wp\/v2\/tags?post=7869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}