{"id":9578,"date":"2021-11-25T03:34:46","date_gmt":"2021-11-25T08:34:46","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=9578"},"modified":"2022-01-20T09:21:47","modified_gmt":"2022-01-20T14:21:47","slug":"is-2022-the-year-advisors-adopt-nontraditional-fees","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/is-2022-the-year-advisors-adopt-nontraditional-fees\/","title":{"rendered":"Is 2022 the Year  Advisors  Adopt Nontraditional Fees?"},"content":{"rendered":"\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In the past much has been said about the efficiency of the traditional Assets Under Management (AUM) structure, based on a high minimum level of assets, <\/span><span style=\"font-weight: 400;\">\u00a0but without a single fee model suitable for every client and advisor. Today,\u00a0 clients tend to want a more\u00a0 holistic approach to financial advice; one that is based on helping\u00a0 them achieve their financial goals.\u00a0 Which is why, increasingly, <\/span><i><span style=\"font-weight: 400;\">alternative fee arrangements <\/span><\/i><span style=\"font-weight: 400;\">are in high demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For clients 55 years and older, AUM is the go to model, due to its simplicity. They often think about the commission from the point of view of AUM. It is profitable, and the next generation is willing to pay\u00a0 the fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point it seems likely that\u00a0 the asset-based fee model isn\u2019t going anywhere, at least for the time being..\u00a0 So, if firms want to create new opportunities, they should consider non-traditional fees as simply another way for their advisors to reach leads or optimize existing relationships; especially when it comes to the younger ones and investors. In particular\u00a0 children and\u00a0 the <\/span><span style=\"font-weight: 400;\">inheritors <\/span><span style=\"font-weight: 400;\">of existing clients. The hope is that alternative reward structures will provide an opportunity to interact more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Next-Gen Investors<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Offering a fee-for-service arrangement, and looking beyond traditional asset-based fees and commissions might work well for advisors\u00a0 hoping to attract and retain the next generation of clients. <\/span><span style=\"font-weight: 400;\">For some clients who may not meet the asset minimum, it is also important to establish a relationship with a consultant for detailed advice or financial planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a new generation of investors begins to seek financial advice, they may be looking for more <\/span><span style=\"font-weight: 400;\">non-traditional fee arrangements<\/span><span style=\"font-weight: 400;\"> in comparison to how they currently pay for other services. And the willingness to pay for advice has also grown significantly.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u00abMany in the next generation of clients are looking for different and more collaborative relationships with their advisors. Offering a service and fee model that dovetails with these evolving client relationships is a trend that will likely continue over time\u00bb <\/span><\/i><span style=\"font-weight: 400;\">TheStreet says in their <\/span><span style=\"font-weight: 400;\">\u201c<\/span><a href=\"https:\/\/www.thestreet.com\/financial-advisor-center\/financial-advisers-business-trends-to-watch-in-2021\"><span style=\"font-weight: 400;\">Business Trends for Financial Advisors to Watch in 2021<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, according to Cerulli&#8217;s<\/span><a href=\"https:\/\/www.cerulli.com\/edge\/us-advisor-edge\"> <span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> \u201cModernizing Fees for 21st Century Advice,\u201d currently the most popular non-traditional fees are <\/span><span style=\"font-weight: 400;\">fees for financial plans<\/span><span style=\"font-weight: 400;\">, charged by nearly a third of advisors. And 80% of clients will receive some form of planning advice by 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is now a <\/span><span style=\"font-weight: 400;\">shift <\/span><span style=\"font-weight: 400;\">towards alternative fee structures from Assets Under <\/span><span style=\"font-weight: 400;\">Advisement <\/span><span style=\"font-weight: 400;\">(AUA) to subscription-based (hourly, monthly or yearly) and hybrid approaches, although the AUM model remains the most prevalent. For those <\/span><span style=\"font-weight: 400;\">market segments where charging an AUM-based fee is not the best option, advisors can charge subscription fees and offer their services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These options can be attractive to those known as HENRY, or \u201chigh income but not wealthy\u201d investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Cerulli\u2019s report<\/span><span style=\"font-weight: 400;\">, 13% of investors under the age of 30 said hourly fees are more preferable for them. Also, aligning the value of advice with a financial plan and process, rather than just investment management, can make it much easier for the advisors to convert a prospect to a client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a hot topic in the industry. There is nothing wrong with the AUM model itself. However, it may not be suitable for the type of customer you want to serve. Many consultants stick with what works best for them. Thinking about your niche and finding the right model for you is probably the best attitude to have. <\/span><span style=\"font-weight: 400;\">Ask yourself what problem you\u2019re best at helping clients solve. <\/span><span style=\"font-weight: 400;\">All models have advantages and disadvantages. It all comes down to what is convenient for the advisor and clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please do not hesitate to contact our client success team to learn more about <a href=\"https:\/\/rixtrema.com\/\" target=\"_blank\" rel=\"noopener\">Rixtrema\u2019s financial planning software<\/a> platform at <\/span><span style=\"font-weight: 400;\">clientsuccess@rixtrema.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/rixtrema.com\/landings_larkspurexecutive?source=blog251121\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"256\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg\" alt=\"\" class=\"wp-image-7794\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-300x110.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-500x183.jpg 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the past much has been said about the efficiency of the traditional Assets Under Management (AUM) structure, based on a high minimum level of assets, \u00a0but without a single fee model suitable for every client and advisor.<\/p>\n","protected":false},"author":19,"featured_media":9579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[239,168],"tags":[2277,129,7,2278],"class_list":["post-9578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-news","tag-alternative-fee-arrangements","tag-finance","tag-financial-advisor","tag-next-gen-investors"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/11\/Is-2022-the-Year-Advisors-Adopt-Nontraditional-Fees.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - 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