{"id":9686,"date":"2022-02-08T14:04:49","date_gmt":"2022-02-08T19:04:49","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=9686"},"modified":"2022-02-09T08:36:35","modified_gmt":"2022-02-09T13:36:35","slug":"how-to-create-emails-that-get-opened","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/how-to-create-emails-that-get-opened\/","title":{"rendered":"How to Create Emails That Get Opened"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#why-is-email-still-so-effective\">Why is Email Still so Effective?<\/a><\/strong><\/li><li><strong><a href=\"#how-to-create-killer-headlines\">How to Create Killer Headlines<\/a><\/strong><\/li><li><strong><a href=\"#the-best-source-of-subject-lines-is-this-survey\">The Best Source Of Subject Lines is This Survey<\/a><\/strong><\/li><li><strong><a href=\"#conclusion\">Conclusion<\/a><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite the fact that Mark Twain claimed reports of his death were greatly exaggerated, he did eventually pass, alas. In 2003, a similar pronouncement was made regarding the demise of email marketing. However, not only was the obituary premature, to this day businesses all around the world swear by its effectiveness. <a id=\"why-is-email-still-so-effective\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Why is Email Still so Effective?<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">In order for people to<\/span><a href=\"https:\/\/www.inc.com\/jon-miller\/3-ways-to-build-and-maintain-trust-in-your-email-marketing.html\"><span style=\"font-weight: 400;\"> trust you,<\/span><\/a><span style=\"font-weight: 400;\"> they need to read or listen to your content, seven to ten times before they commit to a purchase. Remember you don\u2019t have the kind of money Coca-Cola does. They have billions of dollars to reach a mass audience. You need to be much more targeted. If you focus too much on social media, you simply won\u2019t be seen that many times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even your subscribers won\u2019t see your content that often, given the avalanche of prospectors inundating their inboxes daily. You need to build trust and do so over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still not convinced about email, think about this, when you haven\u2019t logged into Facebook in awhile, what happens?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">They send you reminders and notifications via email. Why? Because it works. Facebook understands that email is personal, it gives you direct contact with an individual. The difference between a letter sent to your house and a message pinned on a notice board. The former has a much higher likelihood of being read.<a id=\"how-to-create-killer-headlines\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>How to Create Killer Headlines<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The importance of creating a good headline cannot be understated. <\/span><a href=\"https:\/\/terminus.com\/blog\/email-structure-scientifically-backed-guide\/\"><span style=\"font-weight: 400;\">Research shows <\/span><\/a><span style=\"font-weight: 400;\">that people tend to read the headline, the first line of the email and the post script. So getting the headline right is crucial.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples:<\/span><\/p>\n<p><br \/><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Action Verb + You\/ Your<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Imagine How Much you Could be Saving on Fees<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>How to\u2026<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">How to Reduce Risk of Litigation<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Loss Avoidance<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Worried About Litigation?<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>List<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">7 Ways to Improve to Improve\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Question\u00a0<\/b><\/li>\n<\/ul>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><span style=\"font-weight: 400;\">Question: Do you Know What This will Mean for Your Business?<a id=\"the-best-source-of-subject-lines-is-this-survey\"><\/a><\/span><\/p>\n<p><br \/><br \/><br \/><\/p>\n<h2><b>The Best Source Of Subject Lines is This Survey<\/b><\/h2>\n<p><br \/><br \/><\/p>\n<p><span style=\"font-weight: 400;\">It might sound crazy but you should never use your own words, don\u2019t invent anything, it\u2019s not literature. All of the language you use should come from clients and prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why the three question survey was invented. The questions are as follows:<\/span><\/p>\n<p><br \/><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>What did we do right?<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>What can we improve?<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>What is your number one challenge in business?\u00a0<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The third question you ask new prospects, and the first two to existing clients both new and old. To reiterate what was said previously, people only read the headline, the first line and the postscript. So in order to have the biggest impact include this survey in your postscript. You will then have all the material necessary to create killer headlines.<a id=\"conclusion\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately you don\u2019t have the huge marketing budget of a company like Coca-Cola and you certainly don\u2019t have the time. This means you need to be creating <\/span><a href=\"https:\/\/www.quicksprout.com\/how-to-create-a-content-marketing-system-that-runs-on-autopilot\/\"><span style=\"font-weight: 400;\">content on autopilot<\/span><\/a><span style=\"font-weight: 400;\">, and the three question survey can help you achieve this. By using the feedback from the survey to create headlines you are entering the conversation already happening in your clients and prospects head; which means they are much more likely to get opened.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Even if you have a moderate budget and you want to go fast, our software can provide you with all the marketing materials you need including professionally written email campaigns and marketing quizzes. Demo<\/span><a href=\"https:\/\/rixtrema.com\/landings_larkspurexecutive?source=blog08022022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Larkspur Executive<\/span><\/a><span style=\"font-weight: 400;\"> today.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/rixtrema.com\/landings_larkspurexecutive?source=blog08022022\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"256\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg\" alt=\"\" class=\"wp-image-7794\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-300x110.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-500x183.jpg 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite the fact that Mark Twain claimed reports of his death were greatly exaggerated, he did eventually pass, alas. In 2003, a similar pronouncement was made regarding the demise of email marketing.<\/p>\n","protected":false},"author":3,"featured_media":9687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[228,168],"tags":[204,7,197],"class_list":["post-9686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-larkspur-executive","category-news","tag-email-marketing","tag-financial-advisor","tag-marketing"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2022\/02\/How-to-Create-Emails-That-Get-Opened.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Emails That Get Opened<\/title>\n<meta name=\"description\" content=\"Despite the fact that Mark Twain claimed reports of his death were greatly exaggerated, he did eventually pass, alas. 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