{"id":9704,"date":"2022-02-14T14:12:37","date_gmt":"2022-02-14T19:12:37","guid":{"rendered":"https:\/\/rixtrema.com\/blog\/?p=9704"},"modified":"2022-02-14T14:12:43","modified_gmt":"2022-02-14T19:12:43","slug":"the-marketing-framework-that-got-me-big-results-daniel-satchkov","status":"publish","type":"post","link":"https:\/\/rixtrema.com\/blog\/the-marketing-framework-that-got-me-big-results-daniel-satchkov\/","title":{"rendered":"The Marketing Framework That Got me Big Results-Daniel Satchkov"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#im-a-math-geek-not-a-natural-marketer\">I\u2019m a Math Geek Not a (Natural) Marketer\u2026\u00a0<\/a><\/strong><\/li><li><strong><a href=\"#the-four-p-framework\">The Four P Framework<\/a><\/strong><\/li><li><strong><a href=\"#passion\">Passion<\/a><\/strong><\/li><li><strong><a href=\"#perseverance\">Perseverance<\/a><\/strong><\/li><li><a href=\"#personal-personality\"><strong>Personal\/ Personality<\/strong><\/a><\/li><li><strong><a href=\"#poetry\">Poetry<\/a><\/strong><\/li><li><strong><a href=\"#how-we-use-this-framework-at-rixtrema\">How we Use This Framework at Rixtrema\u00a0<\/a><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b><a id=\"im-a-math-geek-not-a-natural-marketer\"><\/a>I\u2019m a Math Geek Not a (Natural) Marketer\u2026\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When I left a highly paid corporate job years ago, I was confident in my technical skills, so I thought starting a business would be a cake walk. Turns out, it wasn\u2019t, in the first couple of years I really struggled. At this point, I decided to invest in education and learn marketing. This was of course very daunting, I was and still am a math geek and not a natural marketer. But I had a young family to feed and a business to get off the ground. So, I spent big on courses, seminars, books and became the proficient marketer I am today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all of my money was well spent, but enough of it was that I was able to make great gains as an entrepreneur. Everything I share with prospects and clients comes from years and 10\u2019s of 1000\u2019s of dollars of just trying things out. I know what works and what doesn\u2019t, so the stuff that are in these blogs or my live events are things that I\u2019ve tried myself. Methods and Techniques that have brought me a lot of success.<a id=\"the-four-p-framework\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>The Four P Framework<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Every business nowadays has some kind of<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-frameworks\"><span style=\"font-weight: 400;\"> framework<\/span><\/a><span style=\"font-weight: 400;\"> that they live by, or claim to live by. Some people think they are corny, and let\u2019s be honest some of them are. But I think they can bring a great deal of clarity and focus to how you run your business.<a id=\"passion\"><\/a><\/span><\/p>\n<h2><br \/><br \/><b>Passion<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The first P is passion, now that might sound like a lofty, vague concept; in fact it is very practical. If you are not passionate, you are not going to sell anything, and that goes for any business, whether you are selling cars or life insurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lack of passion is a sure sign you should change business. But maybe you just need a nudge in the right direction, in this case remember everything that first got you interested in your business and pour that into your marketing content.<a id=\"perseverance\"><\/a><\/span><\/p>\n<p><br \/><br \/><br \/><\/p>\n<h2><b>Perseverance<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Marketing is hard, you can work for a long time and get no results; you can also be working in the wrong direction and find yourself back at the drawing board. The key is perseverance. There\u2019s a famous saying in marketing, not directly linked to perseverance but still important, the <\/span><a href=\"https:\/\/www.incomediary.com\/sequence-marketing\/\"><span style=\"font-weight: 400;\">money is in the sequence<\/span><\/a><span style=\"font-weight: 400;\">. This means that people tend to respond better to content in a sequence or content that is related, not isolated things; multi-part training, multi-part blogs and so on.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">How this relates to perseverance is as follows, everyone\u2019s attention is decreasing online and everything is disorganized. So when you produce content, it needs to be consistent, related, and you need to persevere through all the noise.<a id=\"personal-personality\"><\/a><\/span><\/p>\n<p><br \/><br \/><\/p>\n<h2><b>Personal\/ Personality<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Forget corporate speak, and the passive voice. If you want to sell you have to put your personality into every word you write and video you record.<\/span><a href=\"https:\/\/www.indeed.com\/career-advice\/finding-a-job\/personality-in-marketing\"><span style=\"font-weight: 400;\"> People respond to the personal<\/span><\/a><span style=\"font-weight: 400;\"> so run as far as you can from any hint of \u2018official\u2019 language.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big corporations can flood people with content and convince them to buy stuff they don\u2019t need. For the time being at least you don\u2019t have that kind of budget, <\/span><span style=\"font-weight: 400;\">you have to be personal and explain to your prospects why they need your services. So what does that mean? Never write to a crowd. Always write to an individual. Don\u2019t use vague language, speak directly to people. Remember you&#8217;re teaching one person at a time.<a id=\"poetry\"><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Poetry<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">This is the class your parents warned you not to take in college, there\u2019s no money in it they said. However there is great value in poetry, particularly when it comes to marketing. Poetry is storytelling, a way of making someone feel a particular emotion. You don\u2019t need to be Walt Whitman, but don\u2019t be afraid to express yourself, somewhat poetically (As far as compliance allows).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use data all you want, but when it comes to people\u2019s pain, their personal problems, a little poetry can help them imagine a way past their problem, a way that hopefully involves you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you&#8217;re writing and speaking, use words like \u2018Imagine\u2019. It&#8217;s one of my favorite marketing words, because to me, when I buy a product, I always buy it because I imagine owning it first. That&#8217;s what happens. When you talk about feelings you get big results.<a id=\"how-we-use-this-framework-at-rixtrema\"><\/a><\/span><\/p>\n<p><br \/><br \/><\/p>\n<h2><b>How we Use This Framework at Rixtrema\u00a0<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Everything we do at Rixtrema is a result of this framework, something I have adapted and honed over the years. If you would like to experience this first hand, and supercharge your marketing-book a free demo today and one of our team will take you through Larkspur Executive.\u00a0<\/span><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/rixtrema.com\/landings_larkspurexecutive?source=blog140222\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"256\" src=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg\" alt=\"\" class=\"wp-image-7794\" srcset=\"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1.jpg 700w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-300x110.jpg 300w, https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2021\/04\/banner-LEXE-min-1-500x183.jpg 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I left a highly paid corporate job years ago, I was confident in my technical skills, so I thought starting a business would be a cake walk.<\/p>\n","protected":false},"author":3,"featured_media":9705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[168],"tags":[7,12,13,172],"class_list":["post-9704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-advisor","tag-financial-advisors","tag-financial-advisors-marketing","tag-retirement-plan-advisors"],"jetpack_featured_media_url":"https:\/\/rixtrema.com\/blog\/wp-content\/uploads\/2022\/02\/The-Marketing-Framework-That-Got-me-Big-Results-Daniel-Satchkov.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.9.1 - 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