Static websites are losing relevance. Today’s visitors expect interaction – not just text. Using just three accessible tools – Replit, VAPI, and 11Labs – RiXtrema transformed a client’s financial advisor site (Money Matters USA) into a dynamic, AI-powered web application.
The updated site now includes:
- AI-generated market intelligence: Automatically pulls and summarizes financial news so plan sponsors always see fresh content.
- A “Fiduciary Health Check” questionnaire: Helps visitors self-assess their retirement plan governance.
- A voice assistant: When users click “Schedule Consultation,” they receive a real phone call from an AI that speaks in the advisor’s cloned voice, answers factual questions, and books appointments – even outside business hours.
For RiXtrema clients, there’s an additional feature: the “Retirement Plan Health Check.” Any plan sponsor can enter their plan name and instantly receive a personalized, educational summary – highlighting strengths, gaps (like missing auto-enrollment or delayed deposits), and actionable next steps. This tool uses RiXtrema’s proprietary model and is exclusive to clients, but it turns a simple website into a lead-generating engine.
Critically, none of this requires custom development. Repl.it handles the logic, VAPI enables voice calls, and 11Labs clones the voice – all with no-code workflows.
As one marketing trend confirms: short-form video hooks attention, but interactive, value-driven applications build trust and drive action. Your website shouldn’t just describe your service – it should deliver it.
.
