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They're more than just those silly Disney character quizzes that kids take to procrastinate.
The rapid adoption of quiz funnels is just one more example of how if you're not innovating and experimenting with new marketing methods, then you're falling behind.
This article is just the quick first part of a more extended discussion about quiz funnels, but we all have to start somewhere.
So let's take a quick dive into it.
HOW DOES A QUIZ FUNNEL WORK?
We talked with Abem Digital about how a company's website is just one part of its online presence.
Instead, a website should be a final value proposition and social media, quiz funnels, blog articles, podcasts, paid advertisements, etc. bring customers to your value proposition.
Bring high quality leads to your quiz and showcase your product or service.
You can think of them as a lead generation assessment, but quiz funnel is catchier.
Listen to learn more about funnel marketing.
HERE'S AN EXAMPLE:
You may recognize some companies' names that completely disrupted their industry because they converted leads into customers on the back of a quiz funnel.
One premier example comes with Warby Parker. Warby Parker turned the entrenched medical optometry industry upside down with a simple quiz to guide leads to a personalized product (Image 1):
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Image 1: Warby Parkers simple 8 question
quiz funnel transformed an entrenched industry
IS MARKETING QUIZ A SURVEY?
Uh. No. But I thought the same thing.
My skepticism vanished when I saw how quiz funnels accomplish multiple goals at once.
It really is a marketing tool with a little downside because a business can gain a lot even without converting on the sale.
Quiz Funnels are nothing like a survey for a few reasons:
1. Surveys are boring and inherently benefit the surveyor more than the surveyee;
2. (That's why) nobody ever sold a product after asking them to complete a survey first;
3. And quiz funnels work because they promise value before a value proposition or sales pitch.
CAN QUIZ FUNNELS WORK FOR RIAS AND BDS?
There isn't a product or service that can't be marketed better with a quiz funnel.
It works because customers in every industry tend to be innately curious.
After all, they're all human. In my research, though, I found that financial advisory firms are not using quiz funnels. Charles Schwab Everyone loves to learn more about their personality and preferences. An effective quiz funnel hooks potential customers because of this promise: self-discovery. A business then learns about its customers and can use the data to tune future marketing campaigns finely.
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Image 2: Charles Schwab's Modern Wealth Quiz
QUIZ FUNNELS ARE SUCCESSFUL FOR TWO MAIN REASONS:
1.Quiz funnels attract customers because it promises value without a commitment;
2.And businesses learn about their customers even if they don't make a purchase.
They can be used to:
1.Market a new service to a customer base;
2.Grow an email contact list;
3.Learn about how a product resonates with a particular customer group; or
4.All of the above and at the same time.
EXCITING NEWS: REGISTRATION FOR THE LIFESTYLE SALES PLATFORM FOR ADVISORS IS OPEN!
• • • • •
The long-awaited moment is here. We have created a turnkey online marketing package for you.
Lifestyle Sales Platform includes the following:
Marketing Quizzes: Long used by top online marketers, now they are available to financial advisors. Increase your lead conversion with quizzes such as “What is your investment type?” or “What is your #1 retirement portfolio killer?”. Embed those quizzes in campaigns.
Fully integrated CRM: In the online world the speed of the follow up is everything. Lifestyle Sales Platform includes a CRM that is fully integrated with campaigns. Anytime your prospect opens an email or goes through the quiz, you get a notification for a speedy follow up.
Bonus #1- Embedded video calls: Now you do not need to subscribe to an external video call service. Schedule video calls right out of a lead’s card. When you speak to a lead, their CRM card is automatically open, so you do not have to jump between screens.
Bonus #2 – Risk Tolerance & Risk Capacity Questionnaires: Connect risk assessments of leads with your CRM, embed them in campaigns. You get more leads and higher conversion. Registration is now OPEN, but running out soon! Click HERE to learn more about the Lifestyle Sales Platform.
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