People don’t trust you. That’s the bad news.
Even if they read your emails, click through to your site, use the interactive widgets, it doesn’t matter. The simple fact of the matter is that people don’t trust you enough to book a free consultation…
Yet.
The good news is that you are a highly trained educator with years of experience and qualifications. The trouble is when you do educate, or give financial advice, it is generally only to one person at a time. The solution is very simple, you need to produce great educational content. This way, there is no limit to the size of your audience or your online presence. Adhering to compliance regulations is still very important, but that doesn’t prohibit you from producing Youtube videos, ebooks, quizzes, mini-courses and live events. Once you bring people into your world, they will view you as an authority and start to trust you. More importantly, with ebooks, and quizzes in particular, potential clients will be able to identify for themselves, why they need your services. Compliance is of course key, but education is king; it allows you to build authority, trust, reciprocity and anticipation; which, done successfully, can convert to sales. In fact, with this blog, we are building reciprocity with you dear reader, right now. We want to help you out so you’ll come back and check out our other cool services. Gone are the days when the lone financial advisor in the area could use simple calls to action like ‘book a free consultation’. Today that no longer works, you need a killer landing page and great educational content. If you build it they will come, but a lot of people have also built things, so you need to direct them where to go. It is only once people have engaged with several pieces of content, be that quizzes,
ebooks, or live events, that they are finally ready to make a commitment and book a consultation.
So start educating today
